Manager, Omni Marketing

About the role

Racine, Wisconsin

Racine, Wisconsin is a city in Walworth County, Wisconsin, United States. It is the county seat of Walworth County and is part of the Racine–Kenosha–Oak Creek Metropolitan Statistical Area.

Key Responsibilities

• Omnichannel Strategy & Execution
• Develop and implement omnichannel marketing plans aligned with business objectives.
• Leverage shopper insights and retailer-specific strategies to drive engagement and conversion.
• Manage marketing budgets to optimize ROI and ROO.
• Activate portfolio strategies in partnership with finance and revenue management.
• Optimize channel mix using performance data and Marketing Mix Modeling (MMA).
• In-Store & Online Marketing
• Lead development of impactful in-store marketing programs and creative briefs.
• Collaborate with sales teams to ensure flawless execution.
• Oversee online marketing campaigns, content strategy, PDP briefs, and digital shelf management.
• Continuously improve online performance through analytics, A/B testing, and trend monitoring.
• Collaboration & Communication
• Serve as the key contact for internal teams and retail partners.
• Provide shopper insights to inform customer-specific strategies and sell-in materials.
• Manage relationships with external agencies (creative, media, retail media) to drive innovation and execution.
• Communicate plans, results, and insights across stakeholders.
• Share best practices and contribute to process development.
• Performance Analysis & Competitive Intelligence
• Track and analyze campaign performance and shopper behavior.
• Apply insights from analytics to inform future strategies.
• Monitor competitor activity and retail trends to identify opportunities and threats.
• Develop competitive strategies to differentiate offerings.

Required Experience

• Bachelor’s degree in marketing, Business Administration, or a related field with 5+ years of relevant experience
• Qualified candidates must be legally authorized to work in the United States without current or future sponsorship

Prioritized Experiences and Skills

• Familiarity with retail media planning and AI/agentic technology integration
• Strong curiosity and self-starter mindset
• Excellent communication and collaboration skills
• Strong project and budget management capabilities
• Experience with e-commerce marketing, SEO/SEM, and conversion optimization
• Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
• Working knowledge of retailer-specific platforms and retail media networks
• Proven success in developing and executing omnichannel marketing campaigns
• Experience managing budgets and analyzing ROI
• Strong understanding of retail marketing principles

Job Requirements

• This role is eligible for domestic relocation assistance
• Full-time onsite role in Mt. Pleasant, Wisconsin
• Office work environment: Remote work available once a week for eligible employees after initial 90-day onboarding period
• Travel

Benefits and Perks

SC Johnson’s total compensation packages are at or above industry levels. In addition to salary, total packages may include bonuses, long-term incentives, matching 401(k) contributions and profit sharing based on company profitability, job level and years of service. As a family company, we’re committed to providing benefits such as subsidized health care plans, maternity/paternity/adoption leave, flexible work arrangements, vacation purchase options, recreation and fitness centers, childcare, counseling services and more.

Inclusion & Diversity

We’re a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive and supportive work environment where all people can thrive.

Equal Opportunity Employer

The policy of the Company is to ensure equal opportunity for all qualified applicants and employees without regard to race, color, religion, gender, marital status, sexual orientation, national origin, ancestry, age, gender identity, gender expression, disability, citizenship, pregnancy, veteran status, membership in any active or reserve component of the U.S. or state military forces, genetic history or information or any other category protected by law.

Accommodation Requests

If you are an individual with a disability and you need an accommodation or other assistance during the application process, please call our Human Resources department at 262-260-3343 or email your request to SCJHR@scj.com. All qualified applicants are encouraged to apply. Download the EEO Know Your Rights poster for more information.