Senior Manager of Product Strategy, Advertising & Sponsorships

Responsibilities

• Create business cases and financial models to evaluate new advertising inventory opportunities.
• Influence the strategic direction of EA's advertising business through roadmaps.
• Identify and build agreements with partners across various teams including product, engineering, studio, commercial, ad operations, data, legal, privacy, and finance.
• Translate partner needs into clear product requirements, feature design briefs, and technical specifications for advertising and sponsorship capabilities.
• Work with engineering and adtech partners to support integrations with advertising platforms, supply-side systems, measurement providers, and other relevant technologies.

Experience

• 7+ years of product management and/or product strategy experience, with meaningful experience in advertising technology, programmatic advertising, publisher monetization, CTV, digital video, streaming, SSPs, ad exchanges, ad servers, or related platforms.
• Experience with the digital advertising ecosystem, including publishers, SSPs, DSPs, ad servers, exchanges, agencies, brands, measurement partners, and ad operations teams.
• Experience building or scaling advertising products that support premium inventory, programmatic demand, sponsorships, video advertising, or marketplace-based monetization.
• Familiarity with concepts such as ad decisioning, ad serving, yield optimization, targeting, frequency management, pacing, campaign delivery, auction mechanics, viewability, brand safety, and measurement.
• Experience working with teams across product, engineering, commercial, operations, analytics, privacy, legal, and external technology partners.
• Experience launching new ad formats, supply integrations, sponsorship products, marketplace capabilities, or self-serve/managed-service advertising tools.

Qualifications

Build business cases and financial models that evaluate opportunities for new advertising inventory, including revenue potential, demand availability, technical complexity, operational requirements, and effect to the player experience.

Create roadmaps that influence strategic direction of our advertising business.

Identify and build agreement between our partners across product, engineering, studio, commercial, ad operations, data, legal, privacy, and finance teams.

Translate needs into clear product requirements, feature design briefs, and technical specifications for advertising and sponsorship capabilities.

Apply knowledge of programmatic advertising workflows, publisher monetization, ad serving, SSP integrations, demand activation, measurement, and reporting to inform product decisions.

Work with our engineering and adtech partners to support integrations with advertising platforms, supply-side systems, measurement providers, and other relevant technologies.

Have 7+ years of product management and/or product strategy experience, with meaningful experience in advertising technology, programmatic advertising, publisher monetization, CTV, digital video, streaming, SSPs, ad exchanges, ad servers, or related platforms.

Experience with the digital advertising ecosystem, including publishers, SSPs, DSPs, ad servers, exchanges, agencies, brands, measurement partners, and ad operations teams.

Experience building or scaling advertising products that support premium inventory, programmatic demand, sponsorships, video advertising, or marketplace-based monetization.

Familiarity with concepts such as ad decisioning, ad serving, yield optimization, targeting, frequency management, pacing, campaign delivery, auction mechanics, viewability, brand safety, and measurement.

Experience working with teams across product, engineering, commercial, operations, analytics, privacy, legal, and external technology partners.

Experience launching new ad formats, supply integrations, sponsorship products, marketplace capabilities, or self-serve/managed-service advertising tools.

Skills

Expertise in contemporary adtech, programmatic advertising, and publisher-side monetization.

Knowledge of programmatic advertising workflows, publisher monetization, ad serving, SSP integrations, demand activation, measurement, and reporting.

Ability to translate partner needs into clear product requirements, feature design briefs, and technical specifications.

Experience working with teams across product, engineering, commercial, operations, analytics, privacy, legal, and external technology partners.

Experience launching new ad formats, supply integrations, sponsorship products, marketplace capabilities, or self-serve/managed-service advertising tools.

Benefits

About Electronic Arts: We are proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth. We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life.

We nurture environments where our teams can always bring their best to what they do. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.