Senior Manager, Brand & Product Marketing

Job Summary

rag & bone is seeking a strategic, cross-functional, and highly creative Senior Manager of Brand & Product Marketing to lead the full lifecycle of Menswear storytelling across categories: RTW, Accessories, Footwear. This individual will establish global product positioning, manage seasonal campaign and GTM strategies and lead seasonal briefing process to deliver cross-channel narratives that power our wholesale, retail, digital, and brand marketing ecosystems.

Responsibilities

• Serve as the connective tissue between Design, Merchandising, Marketing, Creative, PR, Wholesale, and Retail.
• Translate design and merchandising intent into compelling, elevated consumer-facing product storytelling that embodies rag & bone’s brand identity.
• Develop a consistent framework for product naming, feature/benefit storytelling, fit guides, and category positioning.
• Set seasonal product positioning architecture across all Menswear categories
• Influence creative development—from campaign concepts to PDP naming conventions—to ensure product is at the center.
• Lead the development and execution of seasonal GTM toolkits: product briefs, line narratives, trend POV, hero product strategy, retail/wholesale talking points, and channel-specific selling stories.
• Arcitect cross-channel launch strategies for new collections, capsules, collaborations, and category introductions.
• Own the seasonal GTM calendar; align all marketing, creative, eCommerce, retail, wholesale, and communications functions to deliver fully integrated launches.
• Ensure product stories adapt seamlessly across channels: campaign, retail windows, email, paid social, organic social, site, press, influencer programs, in-store events, and wholesale accounts.
• Leverage insights, competitive analysis, and performance data to inform product positioning and seasonal priorities.
• Own the “voice of the consumer” in collaboration with eCommerce, Retail, and Brand Marketing teams.
• Identify whitespace, category opportunities, and product storytelling gaps based on consumer behavior and industry trends.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 7+ years of progressive experience in brand or product marketing
• Proven success in developing and executing marketing strategies across multiple international markets.
• Exceptional communication, and cross-functional collaboration skills.
• Freshman English; additional language skills are a plus.
• Willingness to travel internationally up to 30% of the time.
• Go getter; takes initiative, willing to roll up sleeves and jump right in

Qualifications

• Be a Good Human | Be original, be authentic. Stand for diversity, equitability & inclusivity
• Have No Fear | Innovate and solve problems
• Own Every Decision | Work together and get results
• Quality Matters | Not only with product, but we see it in our people
• Make Shit Happen | Be disciplined, be competitive

Benefits

• Paid Time Off
• Clothing Allowance
• Generous Employee Discount
• Paid Parental Leave
• Membership to Calm and access to other wellness benefits
• Medical, dental, vision and ancillary benefits
• 401k

Pay

The target salary for this role is between $120,000 and $130,000 based on candidates experience and expectations.