Senior Manager of Growth, International (UK & Canada)

About the role

We're looking for a Senior Manager of Growth, International to own the D2C businesses in Canada and the UK. You'll partner closely with the VP of Growth to shape regional strategy, informing where to invest, how to prioritize, and what's working, while also driving the day-to-day management of paid media, affiliate programs, and on-site merchandising for these markets.

• Strategy & Planning
• Performance Marketing
• Website & Merchandising
• Cross-Functional Collaboration

What You'll Do

• Partner with the VP of Growth to shape channel strategy, budget allocation, and growth priorities for UK & Canada
• Bring market-specific insight and point of view to the table
• Identify new growth opportunities and channel tests for both markets, backed by data and regional nuance
• Manage the media agency responsible for building and executing paid social (Meta, TikTok), paid search (Google), and Amazon campaigns for UK & Canada, reviewing plans, briefing priorities, and holding the agency accountable to performance targets
• Monitor day-to-day performance and drive optimization decisions (budget pacing, creative rotation, targeting) in partnership with the agency, based on strategy set by the VP of Growth and US Growth team
• Own weekly KPI tracking and reporting across all paid channels
• Manage the affiliate marketing program end-to-end for both markets, including partner setup and ongoing relationship management
• Own website marketing and merchandising for the UK and Canada Shopify storefronts
• Manage on-site content, promotional setup, and merchandising for evergreen and promotional periods
• Partner with the US team on site CRO, A/B testing, and technical improvements, adapting learnings for international markets
• Oversee localization needs, including translation processes and region-specific compliance requirements (e.g., MHRA approval/greenlighting for UK)
• Partner with Brand Marketing & PR to grow awareness in the UK and Canada, supporting regional campaigns and press/media opportunities
• Launch and manage influencer strategy for both markets, from partner identification through campaign execution
• Coordinate with fulfillment, customer service, and international operations partners as needed to support D2C performance

Who You Are

• 4 to 7 years of experience in performance marketing and/or D2C e-commerce, ideally with international or multi-market exposure
• A track record of not just executing but shaping strategy. You've owned budget decisions, made channel bets, and been accountable for the results
• Experience managing paid campaigns on Meta, Google, and TikTok, either hands-on or through managing an agency partner, with enough platform fluency to brief, question, and hold an agency accountable
• Working knowledge of Shopify, including site merchandising and basic content management
• Experience managing affiliate marketing programs
• Strong organizational skills and a proactive, self-directed working style. You're comfortable owning channels independently and flagging issues before they become problems
• Comfortable working across time zones with a primarily US-based team
• An analytical mindset with the ability to read performance data and act on it, even without a dedicated analytics partner

Why You'll Love Working Here

• Be a foundational hire in Nanit's international growth story
• High autonomy and ownership over meaningful, revenue-driving channels
• Hybrid in office schedule
• Remote work from home month in August
• Flexible PTO (we trust you to take the time you need)
• Employee discounts on Nanit products
• Work from home stipend
• Monthly team events
• EEO
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