Senior Product Manager, Growth - International

About the role

CNN is one of the world's most recognized news brands and is in the early stages of building a direct subscription business that matches that global reach. As Senior Product Manager, Subscriptions – International Growth, you'll own the product strategy and execution for expanding CNN's subscription and streaming products into new international markets, working across web, mobile, and connected TV to build localized experiences that convert and retain subscribers worldwide. This is a high-visibility role at the center of CNN's long-term direct-to-consumer growth strategy.

This role will work closely with marketing, design, engineering, and data partners to identify and build the capabilities required to launch and grow subscriptions internationally. You will help define requirements across localization, payments, and market-specific user needs, with a clear mandate to improve acquisition, retention, and lifetime value.

Responsibilities

• Develop and execute the product roadmap for expanding CNN’s subscription products into new international markets. Identify high-impact opportunities and translate them into clear product requirements.
• Write clear user stories, manage the backlog, and partner closely with marketing, engineering, design, and legal partners to deliver high-quality features that drive global subscriber growth.
• Partner with regional marketing, editorial, and design teams to define and implement localization features (language, content presentation, pricing, and UX), ensuring experiences are relevant and effective in each market.
• Collaborate with legal and policy teams to understand and incorporate country-specific regulations, content restrictions, and data/privacy requirements into product development.
• Partner with payments, finance, and third-party vendors to enable regionally optimized payment methods, pricing strategies, and tax handling, ensuring a seamless and frictionless purchase experience globally.
• Drive consistent subscription experiences across web, mobile apps, and CTV platforms, ensuring scalability and performance in global markets.
• Leverage data and experimentation to understand user behavior, optimize conversion funnels, and improve retention. Monitor key subscription metrics across markets and iterate accordingly.
• Keep cross-functional partners, including marketing, editorial, and regional teams, informed on priorities and performance insights. Contribute to broader subscription strategy discussions with insights from international markets.

Requirements

• 5+ years of product management experience, with exposure to direct-to-consumer subscription products, ideally in digital media or streaming.
• Experience working on international product launches including localization and market-specific customization.
• Familiarity with global payments ecosystems and with regulatory, tax, and content considerations across regions.
• Strong collaboration and stakeholder management skills; ability to work effectively across distributed and cross-functional teams.
• Hands-on experience designing, running, and evaluating A/B tests.
• Strong analytical skills with the ability to use data and subscription KPIs (conversion, churn, LTV) to inform decisions.
• Clear and concise communicator with the ability to present ideas and influence partners.
• Experience building products across web, mobile, or CTV platforms is a plus.

Benefits

• Health insurance coverage
• Employee wellness program
• Life and disability insurance
• Retirement savings plan
• Paid holidays, sick time, and vacation
• Annual bonuses, short- and long-term incentives, and program-specific awards

Pay

Base pay range: $112,000.00 - $208,000.00 salary per year. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance.