Senior Manager of Alliances Marketing
Job Summary
It’s an amazing time to be a part of HP! As the world’s #1 manufacturer of printers and PCs, HP creates technology that makes life better for everyone, everywhere. We’re on a mission to hire the best talent and are committed to creating exceptional employee experiences that drive high levels of employee engagement and result in a fulfilling relationship with work.
About the Role
Within HP’s PC division, the marketing team is looking for a seasoned marketer who has shown they can drive development and execution of business building marketing strategies. You will be leading partner marketing strategy across Consumer and Commercial and Gaming lines of business, including, messaging and initiatives across a large portfolio of HP’s Alliance Partners.
Responsibilities
- Help craft an inspiring and dynamic partner marketing strategy, positioning and messaging that is unique and sets HP apart from the competition.
- Demolish barriers and silos to create a consolidated strategy that empowers GTM execution.
- Develop and evangelize simple/clear assets that outline the value proposition, narrative, and messaging to drive common, globally understood initiatives.
- Partner with Marketing, Business Units, and Category teams to build a clear marketing vision and strategy for key partners that delivers a distinct, differentiated, and relevant positioning in the market.
- Strategically prove concepts that will expand opportunities for our partnerships and deliver mutual benefit.
- Work closely with GTM teams to drive efficient strategies, manage budgets, support revenue generation and sales growth with a market centric approach.
- Cultivate excitement internally for our team’s efforts.
Requirements
- Minimum of 10 years in B2C and B2B marketing roles.
- Experience in or extreme curiosity about Artificial Intelligence and uncovering what it can and will do for people.
- Imagination coupled with relentless results-orientation.
- Expertise in value proposition development, campaign creation and execution.
- Experience in working closely with GTM teams to design and deliver with relevant impact.
- Storyteller, narrator, crafter of connections.
- Agile, flexible, adaptable, and comfortable navigating ambiguity.
- A collaborative leader who is experienced and comfortable working in a matrix structure.
Qualifications
- Recommended Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
- Typically has 10+ years of job-related experience or 8-10 years of management experience, preferably in marketing, partner, sales, industry, channel, or a related field.
- PREFERRED: Certifications (NA)
Skills
- Knowledge of Agile Methodology
- Business Development
- Business Marketing
- Business Strategies
- Channel Management
- Channel Sales
- Demand Generation
- Digital Marketing
- Go-to-Market Strategy
- Key Performance Indicators (KPIs)
- Marketing
- Marketing Communications
- Marketing Management
- Marketing Strategies
- New Product Development
- Product Management
- Product Marketing
- Salesforce
- Social Media
- Cross-Org Skills
- Customer Centricity
- Prioritization
- Resilience
- Team Management
- Strategic Thinking
Benefits
The pay range for this role is $147,550 to $230,850 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only).
The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.