Senior Manager of ABM Campaigns

What You’ll Do:

• Campaign Strategy & Execution
• Plan and execute full-funnel demand generation campaigns across paid media, ABM, email, content syndication, and webinars
• Build targeted programs for high-priority industries and accounts using 1:many and 1:few ABM approaches
• Collaborate with Sales and SDRs to align messaging, campaign focus, and lead follow-up strategies
• Test and optimize digital tactics and landing pages to drive qualified leads and opportunities
• Create campaign briefs, timelines, and performance projections in collaboration with Content and Ops
• Use AI tools to accelerate every stage of campaign development, from audience and account research to copy drafts, landing page variants, and test ideas

Cross-Functional Collaboration:

• Partner with Content, Product Marketing, and Events teams to launch GTM campaigns tied to new product releases or key customer segments
• Work closely with RevOps and Analytics to track, report, and analyze campaign and funnel performance
• Support field marketing and partner marketing initiatives as part of larger integrated programs

Measurement & Optimization:

• Monitor campaign performance through tools like HubSpot, Salesforce, GA4, and 6sense
• Leverage insights to continuously optimize performance across channels and tactics
• Own reporting and insights for your campaigns—what worked, what didn’t, and why
• Apply AI to analysis and reporting, using it to surface insights faster, spot trends earlier, and automate recurring performance readouts