Senior Manager, Membership Engagement & Retention

Responsibilities

Lead and evolve membership engagement and retention strategies across multiple brands, with clear goals and performance tracking
Analyze member behavior, engagement trends, and churn drivers; translate insights into prioritized actions and experiments
Partner with Membership Operations to improve the end-to-end member experience and operationalize key initiatives
Collaborate with Marketing to design and optimize scalable lifecycle campaigns, including onboarding, renewal, winback, and reactivation
Build and manage a robust testing roadmap (A/B and multivariate), measure impact, and scale successful strategies
Identify and pilot new communication channels and tactics (e.g., SMS, push notifications) to increase engagement
Work cross-functionally with Editorial, Product, and other teams to ensure seamless execution of membership initiatives
Support the development and rollout of new membership offerings, clearly communicating value to both new and existing members

Qualifications

5+ years of experience in B2C subscription or membership businesses, with a focus on engagement, retention, and/or lifecycle marketing
Proven track record of improving retention and reducing churn across customer segments or brands
Strong analytical skills with experience using performance data and BI tools (e.g., Google Analytics, Looker, or similar)
Highly organized and proactive, with the ability to manage multiple projects and deadlines simultaneously
Excellent communication and stakeholder management skills, with the ability to influence cross-functional partners
Comfortable working in a fast-paced, collaborative environment
Experience in media, digital, or consumer products is preferred

Benefits

Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.