Manager, Member Retention and Engagement

Responsibilities

• Designs and executes member retention and engagement strategies across channels, including budget management and multi-year planning.
• Delivers annual strategic plan of initiatives and testing to engage and retain all levels of the Museum’s member base and optimize communications.
• Develops and creates member communications, content, and on-site experiences in partnership with membership team members and oversees the implementation and optimization of new initiatives.
• Collaborates with membership and development team members on retention and engagement strategy development for high-level members.
• PARTNERS WITH MARKETING AND DESIGN TEAMS TO DEVELOP CREATIVE MATERIALS TO SUPPORT MEMBER LIFE CYCLE COMMUNICATIONS WITH THE GOAL OF RETAINING MEMBERS, ESPECIALLY IN THEIR FIRST YEAR.
• Collaborates with on-site experience teams to roll out new in-person touchpoints and programming that drive repeat member visits, shopping, and other behaviors that influence a member’s propensity to renew.
• PARTNERS WITH DIGITAL PRODUCT, INFORMATION TECHNOLOGY, AND CONTENT TEAMS TO ENHANCE MEMBER DIGITAL EXPERIENCE AND CONTENT STRATEGY, AND DESIGN DIGITAL ONBOARDING, LOYALTY TRACKING, AND OTHER MEMBER ENGAGEMENT TOUCHPOINTS THAT DRIVE RETENTION.
• Manages budget to optimize for ideal channel mix and efficient cost per renewal.

Requirements

• Bachelor’s degree or equivalent.
• Four to six years relevant experience in a membership or subscription product organization.
• Experience working with budgets and data and applying business insights to drive results.
• Strong interpersonal and communication skills as they relate to both internal colleagues and external members and donors.
• SUPERIOR ORGANIZATIONAL SKILLS AND ATTENTION TO DETAIL.
• Knowledge of/passion for modern and contemporary art a plus.

Reports to

Associate Director, Membership

Supervises

Administrative Assistant

Salary Range

Minimum of $80,000 to a maximum of $100,000 per annum