Senior Manager – Marketing Technology

About the role

When you join Hines, you will embark on a career journey fueled by vision and guided by leaders who set the standards of our industry. Our legacy is rooted in innovation and excellence, earning us a spot on Fast Company’s esteemed annual list of the World’s Most Innovative Companies, as well as recognition as one of U.S. News & World Report’s Best Companies to Work For in 2024. Discover endless opportunities to grow and make your mark at Hines.

Responsibilities

• Property Marketing Technology Product Management: Set roadmap, priorities, requirements, release process, and adoption plan for the global property marketing technology ecosystem; own end‑to‑end product lifecycle for the property website platform (CMS, hosting, templates, integrations, accessibility, performance, SEO, content governance, optimization); govern website launches, migrations, acquisitions, separations, dispositions, rebrands, and platform transitions across multiple ownership structures; translate regional and business needs into a prioritized backlog balancing experience, value, risk, cost, speed, and reuse; establish clear ownership, service expectations, documentation, and escalation paths across Hines teams, agencies, vendors, and technology partners.
• Data, Analytics and Attribution Strategy: Design and oversee tagging architecture, analytics frameworks, and data validation processes that connect digital activity to business outcomes; ensure data integrity and alignment with business KPIs; help develop executive and operating dashboards that make performance visible while protecting privacy, security, and appropriate access controls.
• Property Marketing Digital Architecture Development: Evaluate marketing technology choices and integration patterns across websites, CMS platforms, analytics, CRM and PMS environments, lead‑management tools, marketing platforms, data connectors, dashboards, and emerging AI capabilities; translate business requirements into solution options, technical requirements, implementation plans, and decisions that work across regions and asset classes; partner with Real Estate IT and enterprise technology teams on architecture, security, identity, APIs, hosting, data flows, environments, and support models; identify opportunities to reduce manual work, improve speed and consistency, and create reusable capabilities through automation and AI.
• Privacy Governance & Compliance Leadership: Translate privacy and regulatory requirements into implementable standards for consent management, customer tracking governance, analytics configuration, data retention, privacy notices, and vendor responsibilities; build repeatable controls operating across jurisdictions (U.S., U.K., EU) in partnership with Legal, Privacy, IT, and regional operations; embed accessibility and inclusive experience requirements (WCAG and U.S. expectations) into website product development, QA, vendor delivery, and ongoing governance; ensure marketing technology decisions support fair housing, anti‑discrimination obligations, and responsible, inclusive marketing practices globally; create practical playbooks and review checkpoints that help teams move quickly while meeting Hines standards for compliance, security, accessibility, ethical data use, and brand integrity.

Qualifications

• Bachelor’s degree in Marketing, Data Science, or Technology from an accredited institution.
• 8+ years of progressive experience in marketing technology, digital product management, digital platforms, solutions architecture, analytics implementation, or a closely related field.
• Proven experience owning and scaling digital platforms or ecosystems (not just managing components).
• Experience operating in global, matrixed organizations with multiple stakeholders and regions.
• Strong working knowledge of websites and CMS platforms, front‑end concepts, analytics and tag‑management infrastructure, APIs or integrations, and data flows.
• Advanced experience designing and implementing scalable tracking, tagging, and attribution frameworks across multiple digital properties.
• Hands‑on experience with analytics platforms (e.g., GA4, Google Tag Manager, Data Studio), including implementation, validation, and governance.
• Expertise in decentralized marketing technology ecosystems, including PMS/CRM platforms and system integrations across global environments.
• Strong analytical mindset with focus on data integrity, attribution accuracy, and performance optimization.
• Experience in a global, matrixed, decentralized, or multi‑site organization where influence and clarity matter as much as formal authority.
• Experience holding vendors and partners accountable to technical standards, timelines, and performance outcomes.
• Exceptional communication skills, with the ability to translate complex technical concepts into clear business language.
• Unwavering commitment to integrity, ethical data use, and alignment with the firm’s Guiding and Leadership Principles.

Compensation

New York – $118,000 – $165,000; Houston, Boston, London – compensation to be discussed.

Company overview

Hines is a leading global real‑estate investment manager driven by the belief that real estate is fundamentally about people. Our diverse portfolio spans $93.2 billion of assets across living, office, retail, mixed‑use, logistics, and life‑science projects, designed to enhance value, connection, and inspiration. We integrate local expertise with global knowledge, taking calculated risks aligned with our convictions to exceed expectations and tailor solutions to our clients' needs. Our projects are renowned for enhancing cities and pioneering sustainable practices, supported by 5,000 dedicated employees in 30 countries and a 65‑year history of building the world forward. We invest in our people with comprehensive training, competitive compensation, robust benefits, and generous vacation packages, fostering an inclusive environment where everyone can thrive. Hines was named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2024.