Senior Manager – Marketing Technology

We need to output HTML fragment with sections: Overview (maybe not a heading? The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). The posting includes Overview, Responsibilities, Qualifications, Compensation, Closing. We need to map these to headings. Overview could be "About the role" maybe? The instruction says use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should use those headings if content exists. Overview likely corresponds to "About the role". Responsibilities heading. Qualifications heading. Compensation heading (Pay). Benefits? Not present. Schedule? Not present. Skills? Not present. Requirements? Not present separate; qualifications includes requirements. We'll include sections for About the role, Responsibilities, Qualifications, Pay. Possibly also "Benefits"? Not present. "Schedule"? Not present. "Skills"? Not present. "Requirements"? Not separate. We must not repeat job title as heading. No Job ID. Remove boilerplate: equal opportunity, no calls, etc. Also remove duplicated lines. We need to preserve all substantive information. So we need to extract content from Overview, Responsibilities, Qualifications, Compensation, and maybe Closing (which contains some info about company, but maybe not needed? It's more about company overview; could be considered part of About the role? The Overview already includes company description. The Closing includes more about company, but it's somewhat repetitive. We need to preserve all substantive information; we can include it in About the role section perhaps. But we must not create filler sections. We'll include About the role with combined overview and closing (excluding boilerplate). Ensure we don't include EEO statements. Let's parse the text. Overview paragraph: "Overview When you join Hines, you will embark on a career journey fueled by vision and guided by leaders who set the standards of our industry. Our legacy is rooted in innovation and excellence, earning us a spot on Fast Company’s esteemed annual list of the World’s Most Innovative Companies, as well as recognition as one of U.S. News & World Report’s Best Companies to Work For in 2024. Discover endless opportunities to grow and make your mark at Hines." That's the overview. Responsibilities: multiple bullet-like paragraphs but not bullet list. We need to convert to

• for any list of duties/requirements/benefits. The responsibilities section includes several paragraphs each starting with a bold heading? Actually the text includes headings like "Property Marketing Technology Product Management", "Data, Analytics And Attribution Strategy", "Property Marketing Digital Architecture Development", "Privacy Governance & Compliance Leadership". Those are subheadings within responsibilities. We need to treat each as a list item? The instruction: Use
  • for any list of duties/requirements/benefits. So we should turn each duty into a list item. Could treat each paragraph as a list item. Or we could treat each subheading as a list item with its description. Probably best to make each duty as a
  • containing the description. We'll keep the subheading as part of the li text. Qualifications: list of requirements. We'll turn each bullet into
  • . The qualifications paragraph includes many sentences separated by periods. We'll split into list items. Compensation: "Compensation: New York - $118,000 - $165,000; Houston/Boston/London - compensation to be discussed". That's specific pay info. So we need a Pay section with that info. Benefits: Not present. Schedule: Not present. We must not include placeholder like "commensurate with experience". The compensation includes "to be discussed" which is vague but it's actual content; we should include it as is. We must not include boilerplate: "We are an equal opportunity employer..." etc. Also "No calls or emails from third parties at this time please." Remove. Also remove duplicated lines: The overview mentions Fast Company etc; closing also mentions Fast Company again. We should avoid duplication. We'll keep only one mention. We need to output only HTML fragment, no /, no markdown fences. Let's craft. Structure:

    About the role

    Overview text + maybe closing summary (excluding boilerplate). We'll combine overview and closing but remove duplication. Overview text: "When you join Hines, you will embark on a career journey fueled by vision and guided by leaders who set the standards of our industry. Our legacy is rooted in innovation and excellence, earning us a spot on Fast Company’s esteemed annual list of the World’s Most Innovative Companies, as well as recognition as one of U.S. News & World Report’s Best Companies to Work For in 2024. Discover endless opportunities to grow and make your mark at Hines." Closing text (after removing boilerplate): "At Hines, we strive for excellence as a leading global real estate investment manager, driven by our belief that real estate is fundamentally about people. Our diverse portfolio spans $93.2 billion¹ of assets across such property types as living, office, retail, mixed-use, logistics and life science projects – all designed to enhance value, connection and inspiration. Our strategic approach integrates local expertise with global knowledge, taking calculated risks aligned with our convictions to exceed expectations and tailor solutions to our clients' needs. While our projects are renowned for enhancing cities and pioneering sustainable practices, we recognize that the true driving force behind Hines' success is our 5,000 dedicated employees in 30 countries who draw on our 65-year history to build the world forward. This is why we prioritize investing in our people, offering comprehensive training, competitive compensation, robust benefits and generous vacation packages. By centering our focus on the growth and wellbeing of our team, we cultivate an inclusive environment where everyone, including our clients, can thrive. Hines is proud to be named to Fast Company’s prestigious annual list of the World’s Most Innovative Companies for 2024." We need to avoid duplication of Fast Company mention; we already have it in overview. We could keep one mention; maybe keep in overview and remove from closing. Let's remove the sentence about Fast Company from closing. Also remove the footnote marker ¹? It's part of substantive info; we can keep. Now responsibilities: We'll create

    Responsibilities

    then
    with
    • items. We need to extract each duty paragraph. From responsibilities section: - "We are seeking a highly strategic and technically fluent Senior Manager of Property Marketing Technology to lead the execution and ongoing evolution of our global marketing technology ecosystem. The role combines product ownership, marketing technology architecture, data and measurement, operational governance, and hands-on delivery. Operating as both a strategic partner and technical leader, this individual will be a systems-thinker, owning the implementation of core platforms and frameworks across websites, CRM platforms, analytics, attribution, SEO/AEO, privacy, and the integration of AI-driven capabilities across the digital experience. The role requires translating architectural vision into actionable solutions, ensuring consistent execution, performance, and compliance across regions, asset classes, and operating models." That's a paragraph; could be one li. Then subheadings: "Property Marketing Technology Product Management Set the roadmap, priorities, requirements, release process, and adoption plan for the global property marketing technology ecosystem Own the end-to-end product lifecycle for the property website platform, including CMS, hosting, templates per asset type, integrations, accessibility, performance, SEO, content governance, and ongoing optimization Govern website launches, migrations, acquisitions, separations, dispositions, rebrands, and platform transitions across multiple ownership structures and operating models Turn regional and business needs into a prioritized backlog that balances customer experience, commercial value, risk, cost, speed, and platform reuse Establish clear ownership, service expectations, documentation, and escalation paths across Hines teams, agencies, vendors, and technology partners" We could treat each bullet as separate li, but they are not bullet points; they are sentences separated by line breaks. We'll split each sentence into li. Similarly for "Data, Analytics And Attribution Strategy" etc. Let's extract sentences. I'll write them as separate li. Data, Analytics And Attribution Strategy: - "Design and oversee the implementation of tagging architecture, analytics frameworks, and data validation processes that connect digital activity to business outcomes" - "Ensure data integrity and alignment with business KPIs to support decision-making and performance optimization of website and technology ecosystems" - "Help develop executive and operating dashboards that make performance visible without compromising privacy, security, data minimization, or appropriate access controls" Property Marketing Digital Architecture Development: - "Evaluate marketing technology choices and integration patterns across websites, CMS platforms, analytics, CRM and PMS environments, lead-management tools, marketing platforms, data connectors, dashboards, and emerging AI capabilities" - "Translate business requirements into solution options, technical requirements, implementation plans, and decisions that can work across regions and asset classes" - "Partner with Real Estate IT and enterprise technology teams on architecture, security, identity, APIs, hosting, data flows, environments, and support models" - "Identify opportunities to reduce manual work, improve speed and consistency, and create reusable capabilities through automation and AI" Privacy Governance & Compliance Leadership: - "Translate privacy and regulatory requirements into implementable standards for consent management, customer tracking governance, analytics configuration, data retention, privacy notices, and vendor responsibilities within the property marketing function" - "Build repeatable controls that can operate across jurisdictions, including the United States, the United Kingdom, and the European Union, in partnership with Legal, Privacy, IT, and regional operations teams" - "Embed accessibility and inclusive experience requirements into website product development, quality assurance, vendor delivery, and ongoing governance, including WCAG and applicable U.S. accessibility expectations" - "Ensure marketing technology decisions support fair housing and anti-discrimination obligations in the United States and responsible, inclusive marketing practices globally" - "Create practical playbooks and review checkpoints that help teams move quickly while meeting Hines standards for compliance, security, accessibility, ethical data use, and ensuring property brand integrity" Now Qualifications: We'll list each requirement as li. Qualifications paragraph: "Minimum Requirements include: Bachelor’s degree in Marketing, Data Science or Technology from an accredited institution. 8+ years of progressive experience in marketing technology, digital product management, digital platforms, solutions architecture, analytics implementation, or a closely related field Proven experience owning and scaling digital platforms or ecosystems (not just managing components) Experience operating in global, matrixed organizations with multiple stakeholders and regions Strong working knowledge of websites and CMS platforms, front-end concepts, analytics and tag-management infrastructure, APIs or integrations, and data flows Advanced experience designing and implementing scalable tracking, tagging, and attribution frameworks across multiple digital properties Hands-on experience with analytics platforms (e.g., GA4, Google Tag Manager, Data Studio), including implementation, validation, and governance Expertise in decentralized marketing technology ecosystems, including PMS/CRM platforms and system integrations across global environments Strong analytical mindset with a focus on data integrity, attribution accuracy, and performance optimization Experience in a global, matrixed, decentralized, or multi-site organization where influence and clarity matter as much as formal authority Experience holding vendors and partners accountable to technical standards, timelines, and performance outcomes Exceptional communication skills, with the ability to translate complex technical concepts into clear business language Unwavering commitment to integrity, ethical data use, and alignment with the firm’s Guiding and Leadership Principles" We'll make each line a li. Pay section:

      Pay

      Compensation: New York - $118,000 - $165,000; Houston/Boston/London - compensation to be discussed

      We should not include Benefits or Schedule sections. Now ensure we didn't include any boilerplate: removed EEO, no calls, etc. Check for duplicated content: overview includes Fast Company; closing we removed that sentence. Good. Now produce HTML. We need to ensure proper nesting:

      About the role