Senior Manager - Marketing Strategy

About the role

As the Senior Manager - Marketing Strategy, you will drive data-driven retention and churn-reduction programs for Verizon Business Group. You’ll develop targeted marketing initiatives, build business cases for financial approval, and provide strategic analytical support to leadership. This role acts as a bridge between Sales, Marketing, Business Intelligence, Finance, and Martech teams to align on retention goals and strategies.

Responsibilities

• Develop and manage customer retention and churn reduction strategies.
• Create business cases to justify investment in retention and churn reduction initiatives.
• Track and report on the performance of retention campaigns and initiatives.
• Lead strategic analysis and insight generation to support retention strategies, interfacing directly with Sales executive leadership.
• Utilize customer analytics to understand customer profiles, engagement, and activity across online and offline channels, informing audience segmentation and communication strategies.
• Analyze base performance by distilling complex data sets into actionable insights to refine marketing campaign strategies.
• Package fact-based recommendations and “tell a story” with data to leadership.
• Act as a conduit to cross-functional teams (Business Intelligence, Martech, Finance) to align on retention goals and strategies.
• Develop executive-level presentations and compelling slides to communicate strategies and results.
• Incorporate Sales/Field feedback and conduct problem-solving analysis to aid CRM communications and strategy building.

Requirements

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant experience, demonstrated through work, military experience, or specialized training.
• Experience with marketing analytics and driving actionable insights.
• Experience with data visualization and communicating strategies and outcomes to stakeholders at all levels.

Qualifications

• A Master's degree in Marketing, Business Administration (MBA), Communications, or a related field.
• Telecom or device marketing experience.
• Experience analyzing large datasets to derive actionable insights.
• Familiarity with tools such as Google Analytics, CRM software, or data visualization platforms like Tableau.
• Understanding of direct marketing and Sales best practices across key tactics (Email, Direct Mail, SMS, Digital, Outbound, etc).
• Strong written and verbal communication skills.

Schedule

This is a hybrid role requiring a minimum of three days per week in the office, with the remainder worked from home. Scheduled weekly hours are 40.

Pay

The annual salary range for this full-time, incentive-based position is:

• $105,000.00 - $201,000.00 (general locations)
• $115,500.00 - $201,000.00 (Illinois, Maryland, New York)

Benefits

• Health and wellness benefits: medical, dental, vision, short and long-term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance, and group home & auto insurance.
• Retirement: matched 401(k) savings plan.
• Paid time off: up to 8 company-paid holidays per year, up to 6 personal days per year, and up to 15 days of vacation per year (increasing with tenure).
• Additional benefits: paid parental leave, adoption assistance, tuition assistance, and other incentives.
• Premium pay opportunities: overtime, shift differential, holiday pay, and allowances (role-dependent).