Senior Manager, Marketing Solutions for B2B Enterprise
About the role
As the leader in global diagnostic services, Labcorp’s mission is to improve health and improve lives. Diagnostic Marketing serves as a critical commercial business partner across the company to support expanding access to innovative products and services, strengthening Labcorp brand leadership in specialized testing, leveraging digital technology to improve effectiveness, and prioritizing customer experience and engagement to drive long-term value for the company. The Senior Manager, Marketing Solutions for B2B Enterprise plays a key role in ensuring that the company’s diagnostic innovations are clearly understood, competitively positioned to meet customer needs, and effectively adopted in the market. This role strengthens Labcorp’s brand leadership, supports growth in high-value specialties, and enhances customer engagement through evidence-based, strategically grounded portfolio marketing. The Senior Manager, Marketing Solutions for B2B Enterprise shapes the positioning and narrative of their diagnostics portfolio, developing marketing strategies that support priority portfolios, product launches, and high-growth opportunities. This includes creating differentiated positioning, value propositions, thought leadership, and sales enablement that clearly articulate Labcorp’s scientific and clinical value. A part of the core role is equipping Sales for high-impact customer engagement, translating complex scientific and technical information into clear, evidence-based messaging and developing the tools, resources, and training that enable confident, clinically credible conversations. The Senior Manager also provides recommendations that inform the portfolio-level go-to-market strategies led by Customer Marketing and continuously evaluates market trends, scientific developments, customer insights, and competitive dynamics to refine strategy, strengthen differentiation, and guide portfolio decision-making.
Responsibilities
- Portfolio Positioning & Narrative Development for Healthcare Customers: Develop marketing strategy for the assigned diagnostics portfolio, and support priority portfolios, product launches, and high-growth opportunities by creating differentiated positioning, value propositions, thought leadership, and sales enablement strategies. Create clear, evidence-based messaging and portfolio narratives that simplify scientific and technical complexity for Sales and internal teams. Oversee portfolio-level content and campaign development; partner with Customer Marketing for audience customization and external activation. Partner with Product Management, Medical/Science and clinical colleagues to translate product and services from technical aspects into clear, compelling