Senior Manager Marketing Programs

About the Role

We are seeking a dynamic, results-driven Senior Manager of Marketing Programs to take full ownership of end-to-end marketing programs designed to fuel growth across key market segments and targeted geographies. Positioned at the vital intersection of strategic planning and operational execution, this role requires a cross-functional leader who can turn high-level campaign concepts into seamless, high-impact market executions. The ideal candidate is a hands-on operational engine who excels at designing and delivering immersive, sales-driving experiences across media, digital, and virtual channels that engage existing customers, convert prospects, and accelerate revenue.

We are looking for a proactive leader who can assess complex project requirements, manage marketing assets and program budgets, and establish measurement models that maximize overall ROI. Exceptional collaboration skills are essential to build strong bridges across cross-functional partners—including Marketing, Operations, Legal, Field Sales, Distribution Channels, and Agencies—to deliver frictionless frontline sales and customer experiences aligned with core business objectives and brand elevation.

Responsibilities

• Lead end-to-end execution of experiential events, media, digital, and market expansion programs once strategic designs and concepts are established.
• Partner seamlessly across integrated marketing, sales leaders, agency partners, and sales enablement teams to establish project milestones, streamline briefs, and align launch timelines.
• Oversee program budgets and allocate marketing assets effectively to ensure optimal utilization and maximum return on investment.
• Utilize valuation and measurement models to evaluate program ROI, conduct thorough post-mortems, and synthesize performance data into actionable strategic recommendations.
• Manage multiple complex initiatives simultaneously with little oversight, ensuring all deadlines and deliverables align with core revenue drivers.

Requirements

You’ll need to have:

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant experience, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Six or more years of marketing management experience, with a proven focus on distribution channels, marketing program operations, or field enablement.

Even better if you have one or more of the following:

• Bachelor’s Degree in Marketing, Communications, or Business preferred, or equivalent work experience.
• Heavy background in planning, managing, and executing large-scale, high-visibility experiential events.
• Strong cross-functional coordination skills, proactive problem-solving abilities, and a high sense of urgency in dynamic settings.
• Demonstrated ability to synthesize program data, calculate ROI, and present key takeaways back to business partners.
• Flexibility to take on emerging assignments and pivot project scopes as business needs shift.

Schedule

In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, as set by your manager. Scheduled weekly hours are 40.

Benefits

Our benefits are designed to help you move forward in your career and in areas of your life outside of Verizon. From health and wellness options including medical, dental, vision, short- and long-term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance, and group home & auto insurance, we’ve got you covered. Additional benefits include:

• A matched 401(k) savings plan.
• Up to 8 company-paid holidays per year and up to 6 personal days per year.
• Paid parental leave, adoption assistance, and tuition assistance.
• Other incentives, such as premium pay (e.g., overtime, shift differential, holiday pay, allowances).
• Newly hired employees receive up to 15 days of vacation per year, which grows with additional service.

For part-timers, coverage may vary depending on individual circumstances.

Pay

The annual salary range for this full-time position is:

• $105,000.00 - $201,000.00 (general locations).
• $115,500.00 - $201,000.00 (Illinois, Maryland, and New York locations).

This is an incentive-based position with the potential to earn more. For part-time roles, compensation will be adjusted to reflect hours worked.