Senior Manager Marketing Programs

About the Role

We are seeking a dynamic, results-driven Senior Manager of Marketing Programs to take full ownership of end-to-end marketing programs designed to fuel growth across key market segments and targeted geographies. Positioned at the vital intersection of strategic planning and operational execution, we need a cross-functional leader who can turn high-level campaign concepts into seamless, high-impact market executions. Our ideal candidate is a hands-on operational engine who excels at designing and delivering immersive, sales-driving experiences across media, digital, and virtual channels that actively engage existing customers, convert prospects, and accelerate revenue.

Responsibilities

• Lead end-to-end execution of experiential events, media, digital, and market expansion programs once strategic designs and concepts are established.
• Partner seamlessly across integrated marketing, sales leaders, agency partners, and sales enablement teams to establish project milestones, streamline briefs, and align launch timelines.
• Oversee program budgets and allocate marketing assets effectively to ensure optimal utilization and maximum return on investment.
• Utilize valuation and measurement models to evaluate program ROI, conduct thorough post-mortems, and synthesize performance data into actionable strategic recommendations.
• Manage multiple complex initiatives simultaneously with little oversight, ensuring all deadlines and deliverables align with core revenue drivers.

Requirements

You’ll need to have:

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
• Six or more years of marketing management experience, with a proven focus on distribution channels, marketing program operations, or field enablement.

Qualifications

Even better if you have one or more of the following:

• Bachelor’s Degree in Marketing, Communications, or Business preferred, or equivalent work experience.
• Heavy background in planning, managing, and executing large-scale, high-visibility experiential events.
• Strong cross-functional coordination skills, proactive problem-solving abilities, and a high sense of urgency in dynamic settings.
• Demonstrated ability to synthesize program data, calculate ROI, and present key takeaways back to business partners.
• Flexibility to take on emerging assignments and pivot project scopes as business needs shift.

Schedule

In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Scheduled weekly hours: 40.

Benefits

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon.

• Health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance, and group home & auto insurance.
• Matched 401(k) savings plan.
• Up to 8 company paid holidays per year and up to 6 personal days per year.
• Paid parental leave, adoption assistance, and tuition assistance.
• Other incentives, including premium pay such as overtime, shift differential, holiday pay, and allowances.
• Newly hired employees receive up to 15 days of vacation per year, which grows with additional service.

Pay

The annual salary range for this full-time position is:

• $105,000.00 - $201,000.00 (general locations).
• $115,500.00 - $201,000.00 (Illinois, Maryland, and New York locations).

This is an incentive-based position with the potential to earn more. For part-time roles, compensation will be adjusted to reflect your hours.