Senior Manager, Marketing Operations

Restaurant365 is transforming how restaurants run their businesses. Today, we help more than 50,000 restaurant locations manage their finances, operations, and people. As AI changes what's possible, we're reimagining how restaurant back offices operate—automating routine work, helping teams make better decisions, and giving restaurant leaders more time to focus on growing their businesses. We're transforming how we work, too. AI is changing how we build products, solve problems, and deliver results for our customers. We're embracing new ways of working, moving faster, and creating opportunities for our people to make a greater impact. At Restaurant365, our culture is built on ownership, collaboration, and continuous improvement. We believe in challenging ourselves, learning every day, and working together to achieve great results. We're looking for people who are curious, take initiative, and want to grow while helping shape the future of an industry. We are looking for an AI-forward leader to lead Marketing Operations at Restaurant365. This person runs the systems, data, and processes behind our demand generation engine and owns lead flow from first touch to sales handoff. That includes HubSpot and Salesforce administration, scoring and routing, campaign tracking, and the reporting marketing leadership uses to make budget and program decisions. You will set the direction for how the MOPs team uses AI, build the agents and automated workflows yourself, and train the team to build and run them. You will report to the VP of Revenue Operations, work daily with Demand Generation leadership, and coordinate with Sales, Sales Development, Customer Support, and Finance. Responsibilities Manage and develop Marketing Operations team members, setting clear priorities, coaching performance, and ensuring timely delivery of operational initiativesManage and optimize the marketing technology stack Hubspot, Salesforce, LeanData, Allgood, ZoomInfo, 6sense, Qualified, Active.ly), using automation and AI capabilities to improve workflows, segmentation, lead scoring, reporting, and data qualityPartner with Marketing leadership to implement and maintain consistent definitions and reporting for lead scoring, campaign attribution, funnel efficiency, and conversion benchmarksImprove cross-functional processes and reporting standards across Marketing, Sales, and Customer Support to reduce friction and provide reliable, actionable insightsMaintain marketing attribution and reporting frameworks, including multi-touch attribution, campaign ROI analysis, and dashboards that demonstrate marketing contribution to pipeline and revenueLead marketing automation platform implementations and migrations, including HubSpot, overseeing data migration, CRM integrations, workflow configuration, lead scoring, campaign operations, testing, and user adoptionOwn HubSpot as the marketing automation platform and keep it in sync with Salesforce. This covers lead scoring, lifecycle stages, forms, nurture programs, and data quality. Coordinate implementation and ongoing optimization of the Partner Relationship Manager in Salesforce, including process documentation, stakeholder training, and adoption trackingPartner with Marketing and Sales teams to improve lead management, routing, conversion, and SLAs through process enhancements and workflow automationManage marketing technology vendors and support platform evaluations, integrations, and data governance; recommend improvements and investments to Revenue Operations leadershipPartner with Revenue Operations and Finance to support revenue planning, forecasting, and reporting, ensuring marketing performance data is accurate and useful for decision-makingLead and develop the Marketing Operations team. Decide where AI replaces manual work in lead management, reporting, and campaign operations, and train the team to build, test, and maintain those workflowsOwn campaign tracking, including UTM standards, campaign hierarchy in Salesforce, lead source capture, and offline conversion events to paid platforms like Google and MetaSupport XDR/SDR operations, including lead routing, SLAs, and outbound performance reporting. Travel nationally, at least 15% of the time Qualifications And Experience 7+ years of experience in Marketing Operations, Revenue Operations, or related fields, including 2+ years of people management or team leadership experienceExperience coaching team members and coordinating cross-functional work in a B2B environmentHands-on marketing analytics experience, including translating complex data into actionable reporting and recommendationsHands-on experience with LLM tools and APIs, connectors such as MCP, and automation platforms such as Zapier or n8nHands-on HubSpot administration. Experience migrating from another marketing automation platform is a plusHas built and shipped AI agents or LLM workflows in a go-to-market setting. Be ready to walk us through one: what it replaced and how you measured itExperience supporting XDR/SDR operations, including lead routing, SLAs, and outbound performance reportingStrong working knowledge of Salesforce, marketing attribution tools (such as Marketo Measure), and data orchestration platformsSolid understanding of lead management, funnel performance, and B2B revenue cyclesAbility to implement scalable processes and measure their operational and business impactStrong analytical skills, including building dashboards, reports, and performance modelsExperience coordinating vendor relationships, platform evaluations, and system integrationsEffective communication, stakeholder management. Preferred Experience migrating from another marketing automation platform to HubSpotExperience with Clay or similar AI-powered GTM data enrichment and workflow automation platforms, including evaluating use cases, supporting implementation, and driving adoptionExperience with partner or channel programs and a Partner Relationship Manager in Salesforce. AI Fluency Drives AI adoption to improve team quality, speed, and focus, and shares outcomes with partners and leadership, for example through AI-assisted enrichment, list building, automated campaign and funnel reporting using approved tools such as Glean and Claude. This role is hybrid, balancing flexibility with the value of in-person collaboration. To support connection, partnership, and team effectiveness, employees are expected to work onsite each Tuesday and Wednesday. Internal Employees - R365 is committed to growing talent from within. If you see a role that excites you and you meet the qualifications, we encourage you to apply -regardless of your current location or work arrangement. Reach out to your People Business Partner if you have questions. DYN365, Inc d/b/a Restaurant365 is an equal opportunity employer. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. The above range represents the expected salary range for this position. The actual salary may vary based upon several factors, including, but not limited to, relevant skills/experience, time in the role, business line, and geographic location. Restaurant365 focuses on equitable pay for our team and aims for transparency with our pay practices.