Senior Manager, Marketing Operations

About LOVB

League One Volleyball (LOVB) is reimagining women's sports. Launched in 2019, our company is a mission-led sports performance, training and media enterprise that will change the game of volleyball in the USA and empower new generations of female athletes. It is a groundbreaking time for volleyball in the US with our historic triple Olympic Gold medals in Women's Indoor, Beach and Sitting Volleyball. Volleyball is already the #1 most played girls' youth sport. There are 38M current and former players today. Of major sports, it's the only one that is women-first (~90% of players are female). But the volleyball market has been almost entirely missed by traditional sports investors, brands, and media. LOVB is capturing this opportunity by creating a strong club business, and from that built-in audience and fandom, is creating the best Pro League in the world and a digital ecosystem that will connect all aspects of LOVB. This community-up approach will drive participation and fandom, while enabling greater empowerment for girls and young women living this amazing sport.

Job Description

• Title: Senior Manager, Marketing Operations
• Department: 403-Pro Marketing
• Reports To: Chief Marketing Officer (CMO)
• FLSA Status: Exempt
• Location: Remote (NY preferred) with potential travel for key governance meetings

Job Summary

The Senior Manager, Marketing Operations is responsible for building and optimizing the operational foundation that powers League One Volleyball's marketing organization. This role will lead the strategy, systems, processes, analytics, and cross-functional collaboration that enable effective marketing execution across LOVB Pro, its ten professional teams, and the broader LOVB ecosystem of clubs, athletes, and families.

Reporting to: Chief Marketing Officer (CMO) of Marketing

Job Summary

This role will lead the strategy, systems, processes, analytics, and cross-functional collaboration that enable effective marketing execution across LOVB Pro, its ten professional teams, and the broader LOVB ecosystem of clubs, athletes, and families. Reporting to the CMO of Marketing, this individual will develop scalable marketing operations, oversee the marketing technology stack, establish performance measurement frameworks, and drive continuous process improvement.

Essential Duties & Responsibilities

• Lead the development and execution of LOVB's marketing operations strategy, including processes, systems, governance, and best practices.
• Define and manage cross-functional marketing operating models that support collaboration across Pro, Club, Commercial, Digital, MediaCo, and other internal stakeholders.
• Oversee the day-to-day operations of the marketing organization, including project management, workflow optimization, budgeting support, resource allocation, and prioritization.
• Own marketing performance reporting by developing dashboards, tracking campaign effectiveness, analyzing results, and providing actionable recommendations.
• Lead strategic analyses surrounding league tentpole events, integrated campaigns, fan acquisition initiatives, and customer engagement programs.
• Evaluate, implement, and optimize marketing technology platforms, tools, and integrations that improve operational efficiency and campaign effectiveness.
• Partner with Marketing leadership to identify operational challenges and opportunities throughout the customer journey and recommend scalable solutions.
• Collaborate with the Marketing team to optimize e-commerce performance, customer acquisition, conversion, and retention strategies.
• Analyze consumer behavior, market trends, campaign performance, and competitive insights to identify opportunities for growth and increased market share.
• Develop standardized processes, documentation, and workflows that improve consistency, efficiency, and execution across the marketing organization.
• Support campaign planning and execution by ensuring timelines, dependencies, resources, and deliverables remain on track.
• Foster a culture of continuous improvement through data-driven decision making, experimentation, and operational excellence.

Required Skills/Abilities

• Strong analytical and problem-solving skills with the ability to translate data into actionable business insights.
• Excellent project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Demonstrated experience building and improving operational processes and scalable workflows.
• Strong understanding of marketing analytics, customer journey measurement, attribution, and campaign performance reporting.
• Experience working with marketing technology platforms, marketing automation tools, and analytics platforms.
• Ability to collaborate effectively across multiple departments and influence stakeholders at various levels of the organization.
• Exceptional written, verbal, and presentation communication skills.
• Strong attention to detail with excellent follow-through and execution.
• Ability to thrive in a fast-paced, evolving startup or high-growth environment.
• Comfortable making data-driven decisions amid changing priorities and ambiguity.
• Proficiency in Google Workspace, particularly Google Sheets and presentation software.
• Experience creating executive-level reports, dashboards, and performance summaries.

Education And Experience

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field.
• 5+ years of experience in marketing operations, marketing strategy, growth marketing, or a related field.
• Demonstrated experience managing cross-functional marketing initiatives from planning through execution.
• Strong passion for marketing analytics, operational excellence, process improvement, and data-driven decision making.
• Some experience with understanding marketing technology platforms (CRM, marketing automation, analytics, CMS, project management tools, etc.).
• Some experience supporting e-commerce initiatives, customer acquisition campaigns, or digital marketing optimization.
• Familiarity with digital asset management or athlete content distribution platforms (e.g., ScorePlay, Greenfly, Bynder, Brandfolder, etc.).
• Experience in professional sports, entertainment, consumer brands, or high-growth startups is preferred.

Work Environment & Physical Requirements

• Ability to operate a computer and use a keyboard, mouse, and video conferencing tools.
• Ability to clearly communicate via video, phone, and written channels.
• Occasional travel required for league events.