Senior Manager, Marketing Operations
About the role
The Senior Marketing Operations Manager is responsible for driving operational excellence, insight generation, and performance management across CHVAC Marketing. This role enables data-driven decision-making by leading market research, competitive intelligence, analytics, and marketing systems to ensure campaigns and investments deliver measurable business impact. This role serves as a senior connective hub across Marketing, Sales, Strategy, Finance, IT, and external partners—owning marketing infrastructure, CRM integration, and performance rigor while supporting near-term execution and long-range growth initiatives.
Key Responsibilities
Market Research & Insights
- Conducts comprehensive market research to gather data on market trends, customer needs, buying behaviors, and industry developments across CHVAC segments and verticals.
- Performs in-depth competitive analysis to identify strengths, weaknesses, opportunities, and threats (SWOT) of key competitors.
- Maintains awareness of competitor activity, market shifts, and emerging industry trends to proactively identify risks and growth opportunities.
- Translates competitive insights into recommendations that influence marketing strategy, sales enablement, portfolio positioning, and long-range planning.
Competitive Intelligence & Analysis
- Maintains awareness of competitor activity, market shifts, and emerging industry trends to proactively identify risks and growth opportunities.
- Translates competitive insights into recommendations that influence marketing strategy, sales enablement, portfolio positioning, and long-range planning.
Analytics, Performance & Reporting
- Establishes and governs marketing performance metrics, dashboards, and reporting to measure effectiveness, ROI, and contribution to CHVAC business objectives.
- Works with marketing managers to track campaign performance, pipeline impact, attribution, and channel effectiveness to inform continuous optimization and future investment decisions.
Marketing Process & Systems Management
- Leads end-to-end lead management for events and trade shows, including lead capture strategy, CRM campaign setup, lead routing, sales follow-up processes, SLA tracking, data quality, and post-event performance reporting.
- Owes and continuously optimizes end-to-end marketing operations processes to ensure consistency, efficiency, and scalability.
- Owns and manages CRM and Salesforce integration for all marketing campaigns, including campaign setup, lead flow, attribution modeling, pipeline visibility, and reporting.
- Serves as the primary marketing liaison to Sales Operations, Digital, and IT to ensure seamless data flow across CRM, marketing automation, analytics, and reporting tools.
- Manages and evolves the marketing technology stack, including CRM, marketing automation platforms, analytics tools, and digital asset management (DAM).
- Drives process standardization, governance, and automation to improve speed, visibility, compliance, and effectiveness of campaign execution.
Cross-Functional Leadership & Influence
- Acts as a strategic partner to Sales, Product, Strategy, Communications, and Regional Marketing leaders to enable aligned planning and disciplined execution.
- Leads agency and vendor performance from an operational and measurement standpoint, ensuring consistent CRM usage, data quality, and reporting standards.
CRM & Salesforce Effectiveness
- Campaign-to-pipeline attribution accuracy.
- Sales routing, acceptance, and follow-up SLAs.
- Salesforce campaign adoption and data quality scores.
Marketing Performance & ROI
- Campaign ROI and conversion rates by channel.
Operational Excellence
- Adoption of standardized marketing processes.
- Reduction in manual reporting and rework.
Insights & Decision Support
- Timeliness and quality of executive dashboards.
- Utilization of insights in planning.
- Stakeholder satisfaction (Sales, Marketing, Finance).
Required Qualifications
- Bachelor’s degree
- 10+ years of experience in marketing operations, analytics, and/or performance-driven marketing roles
Preferred Qualifications
- Bachelor’s degree in Marketing, Business, Analytics
- Experience in HVAC, building systems, or industrial B2B industries
- Experience with marketing attribution modeling and campaign-to-pipeline reporting
- Proficiency with analytics and visualization tools (e.g., Tableau, Power BI, Google Analytics)
- Experience managing marketing technology ecosystems (CRM, automation platforms, DAM)
- Strong executive communication and presentation skills, with ability to influence senior stakeholders
- Proven experience managing CRM platforms (e.g., Salesforce) and marketing automation systems
- Demonstrated experience building and managing marketing performance frameworks, including KPIs, dashboards, and reporting
Pay Range
The annual salary for this position is between $117,500.00 - $234,500.00 annually. Factors which may affect pay within this range include, but are not limited to, skills, education, experience, and other unique qualifications of the successful candidate.
Other Compensation
- Short-term cash incentives, subject to plan requirements.
Benefits
- Health Care Benefits: Medical, Dental, Vision; Wellness incentives
- Retail Benefits: Time off and Leave: Paid vacation days, up to 15 days; paid sick days, up to 5 days; paid personal leave, up to 5 days; paid holidays, up to 13 days; birth and adoption leave; parental leave; family and medical leave; bereavement leave; jury duty leave; military leave; purchased vacation
- Disability: Short-term and long-term disability
- Life Insurance and Accidental Death and Dismemberment
- Tax-Advantaged Accounts: Health Savings Account; Health Care Spending Account; Dependent Care Spending Account
- Tuition Assistance
Application Deadline
Applications will be accepted for at least 3 days from Job Posting Date: 10 July 2026