Senior Manager - Marketing Measurement Strategy and Testing

About the role

This role sits within the Marketing Measurement team, which oversees measurement frameworks, strategy, and testing across all LinkedIn business units. The team ensures the latest measurement methodologies are applied to unlock marketing growth and deliver against business goals. The main portfolio focuses on developing Attribution programs for performance management in Field and Enterprise B2B business space.

This role can be based in Toronto or across approved U.S. locations outside of the New York City and San Francisco Bay Area. LinkedIn’s flexible work approach is centered on trust and optimized for culture, connection, clarity, and evolving business needs. This role may be remote or hybrid; hybrid roles are performed both from home and from a LinkedIn office on select days as determined by team business needs. Remote roles are performed from the designated home work location upon hire, and any changes require review of remote status and approval.

Responsibilities

• Become the program manager and “go-to” for our in-house attribution model, leading its adoption and roadmap to scale across LinkedIn globally
• Drive organizational adoption, alignment, and change management for attribution methodologies
• Present measurement outcomes and investment recommendations to key decision makers
• Manage and own a multi-year implementation roadmap for attribution capabilities incorporating different goals, requirements, and timelines
• Manage cross-functional dependencies, prioritization, and execution across teams
• Establish governance, operating rhythms, success metrics, and executive updates
• Drive accountability for milestone delivery and adoption outcomes
• Identify B2B customer lifecycle stages and partner with Data Science teams to design models that help identify marketing effectiveness against each stage
• Collaborate with DGOps, Data Science, Measurement Testing, and Marketing teams to build a unified roadmap and key deliverable milestones
• Bring subject matter expertise to evolve existing methodology and enhance model capabilities, with support from MMM and Testing programs
• Build investment cases and own the ROI of the program; communicate the ROI lift achieved through adoption of the model in operations
• Support team’s efforts in building sandbox plans that rely on MA and MMM to replace Last-Click attribution
• Work with channel teams on investment use cases and optimizations in flight (Cross BU)
• Build a growth plan to expand Modeled Attribution capabilities
• Support media execution teams to drive adoption, gather feedback, and improve model scope
• Work closely with marketing teams to optimize channel effectiveness and marketing spend with measurement models
• Work with testing team or build proposals on validating performance results
• Oversee the team’s efforts in tying MMM incrementality signals in MA
• Scope out needs of DGOps and FP&A on key requirements for planning, connecting with MMM lead on how planning will work top-down
• Bring innovation and ideation to keep LinkedIn Measurement models best-in-class across the industry

Qualifications

Basic Qualifications

• 8+ years of marketing experience in GTM, Ops, or Analytics
• 5+ years of experience in a data analytics role
• BA or BS degree or equivalent experience

Preferred Experience

• 4+ years working on adoption of measurement programs (MMM, Multi-Touch Attribution) in a large-scale cross-functional environment
• Demonstrated ability to influence key stakeholders and drive organizational adoption of analytics products and measurement frameworks
• Experience driving execution of roadmaps across technical and business teams
• Strong change management and communication skills with a track record of driving measurable business adoption
• Proficiency in data analysis, modeling, and visualization to solve complex business problems, with knowledge of B2B attribution modeling and ROI analysis
• Experience working on attribution and measurement models for B2B businesses
• Understanding of business needs including both operations and planning
• Strong analytical and quantitative skills, with proficiency in data analysis tools and programming languages
• Demonstrated success in driving business impact through the implementation of measurement strategies
• Strong communication skills with an ability to tailor messages for both business and technical audiences
• Self-starter with strong project management skills — ability to focus on tactical execution to get the job done
• Enquiring mind with the ability to recognize inefficiencies and challenge the status quo

Skills

• Proficient in Measurement Visualization & Reporting Platforms
• Understanding of CRM and Revenue Systems
• Data Warehousing & Analytics Tools
• SQL and Data Exploration
• Experimentation Frameworks

Pay

The pay range for this role is $141,000 to $231,000. Actual compensation packages are based on several factors unique to each candidate, including skill set, depth of experience, certifications, and specific work location; may differ in other locations due to differences in the cost of labor. The total compensation package may also include annual performance bonus, stock, benefits, and/or other applicable incentive compensation plans.

Benefits

Total compensation may include annual performance bonus, stock, benefits, and/or other applicable incentive compensation plans. For more information, visit LinkedIn Benefits.

Schedule & Location

This role can be based in Toronto or across approved U.S. locations outside of the New York City and San Francisco Bay Area. The role may be remote or hybrid; hybrid roles are performed both from home and from a LinkedIn office on select days as determined by team business needs. Remote roles are performed from the designated home work location upon hire, and any changes require review of remote status and approval.