Senior Manager, Marketing
SEI · Oaks, PA · 3 wk ago
MarketingFull-time
About the Role
SEI is seeking a Senior Marketing Manager to join the Marketing team in the Asset Management division. The role is responsible for developing, implementing, and continuously advancing the marketing strategy for Stratos, powered by SEI. The incumbent will lead complex, mid‑to‑large‑scale marketing initiatives, mentor junior team members, and align marketing efforts with SEI’s business objectives and growth strategy.
Responsibilities
- Design, lead, and innovate marketing strategies that attract new advisors and end‑clients to the Stratos ecosystem, bolster adoption of SEI’s investment products, and increase revenue growth across Stratos business lines.
- Oversee multiple mid‑to‑large‑scale, complex programs aligned with SEI’s growth objectives for the Stratos business.
- Operate with a digital‑first approach, mapping a content journey that moves prospects through the sales pipeline and keeps clients engaged.
- Identify compelling thought‑leadership topics that align with the business strategy.
- Build cross‑functional partnerships with Stratos leadership, relationship management, and sales teams; develop presentations, digital and traditional literature, email campaigns, and website content.
- Use data and key metrics to refine initiatives, embracing a “launch, test, learn, optimize” mindset.
- Fully leverage the marketing tech stack to amplify marketing efforts.
- Translate sophisticated, in‑depth materials into clear, digestible content.
- Contribute strategic ideas and themes that support sales channel initiatives and drive brand awareness.
- Foster strong internal relationships, collaborate with SEI’s Global Capabilities Center and third‑party agencies to build an operating model that supports content production at scale.
- Collaborate with the in‑house Creative team to explore visual approaches that elevate content and campaigns.
- Utilize public relations, social media, and internal communications to amplify the channel strategy.
- Stay knowledgeable on current market trends, the competitive landscape, and target markets.
- Work with Compliance to navigate the approval process.
- Partner with data analysts to institute a measurement framework based on goals and KPIs for campaigns, launches, and collateral.
Minimum Requirements
- Minimum of 10 years of relevant experience with proven expertise in multiple specialized marketing disciplines.
- Demonstrated success in leading and delivering complex, impactful marketing programs that drive significant business growth.
- In‑depth knowledge of current digital marketing technologies and trends.
- Exceptional understanding of SEI’s business, organizational objectives, and the competitive landscape.
- Proven ability to influence and build strategic relationships across all levels of the organization.
- Experience, or willingness to learn, building marketing campaigns in a CRM such as Salesforce.
- Strong analytical and strategic thinking skills.
- Project management expertise.
- Excellent leadership, communication, and collaboration capabilities across multiple levels of the organization.
Preferred Qualifications
- Experience working in financial services or a similar industry.
- Proficiency in data analysis and leveraging insights to drive marketing strategies.
- Track record of negotiating change and driving innovation within the marketing function.
- Experience as a key advisor to functional leadership, contributing to departmental and organizational success.
- Bachelor’s degree in communications, marketing, business, English, or a related field.
Benefits
- Comprehensive healthcare coverage (medical, dental, vision, prescription, wellness, EAP, FSA).
- Life and disability insurance with premiums paid for base coverage.
- 401(k) match and strong retirement plan.
- Education assistance and tuition reimbursement.
- Commuter benefits.
- Up to 11 paid holidays per year.
- 21 days PTO per year (pro‑rated for new hires and increasing over time).
- Paid parental leave.
- Back‑up childcare arrangements.
- Paid volunteer days.
- Discounted stock purchase plan and additional investment options.
- Access to thriving employee networks.
- Flexible paid time off to support work‑life balance.
- Resources supporting physical and mental well‑being.