Senior Manager, Market Research & Geographic Systems

General Purpose

Manage and oversee the research systems utilized by the Real Estate Market Research team (including, but not limited to: GIS applications, data licenses, resource subscriptions, and connections to internal programs). Provide support and data to the department on various projects associated with efforts to expand our store network and to analyze our existing stores. Review and refine analysis toolset that evaluates demographic, competitor, and other related statistics. Study customer catchment areas and drivers thereof. Examine customer behavior. Analyze competitors' growth strategies. Understand evaluation process of individual stores (or groups of stores) that do not perform to expectations. Produce monthly and quarterly reports and prepare various written recommendations based upon findings.

Essential Functions

• Develop and execute geographic information system software (GIS) strategy to support evaluation and production of all store planning efforts by the Property Development group.
• Manage, evaluate, and maintain demographic data as needed for use within GIS and other primary research resources within the department.
• Ensure current tool set is capable of creating strategic analysis concerning trade area creation, overlaps and voids, business generation and cannibalization with a high level of accuracy.
• Build expertise in internal site management system (pdSiteLink) and partner with systems development team to ensure effective integrations of data resources as needed.
• Support data gathering and transformation into systems including coordination of in-store zip code surveys, competitor data, demographic, traffic counts, and more.
• Collaborate with Real Estate and Property Development leadership to understand their needs to improve presentations of Priority Meeting and REC Meeting materials.
• Attend conferences and seminars that pertain to GIS systems, Market Research, and various retail industry topics, as necessary.
• Complete special projects as assigned.

Competencies

• People: Collaboration, Leading by Example, Communicates Effectively, Ensures Accountability and Execution, Manages Conflict
• Business: Business Acumen, Plans, Aligns and Prioritizes, Organizational Agility

Qualifications and Special Skills Required

• 7-10 years of experience in location strategy, spatial analytics, statistics, GIS, retail strategy, or related field.
• Analytical and problem-solving skills with knowledge of retail store site selection location strategies, sales forecasting, and cannibalization.
• Expertise of GIS technology systems & spatial analysis.
• User of Microsoft Suite (Word, Excel, PowerPoint, and Access) or related software. Experience with statistical software & modeling is a plus.
• College degree required with emphasis on Geography, Real Estate, Marketing, Statistics or Market Research.
• Excellent organizational, analytical, and communication skills (written and verbal).
• Position requires extreme confidentiality in handling/distributing reports and studies based on company's proprietary information.
• Periodic travel may be required.

Physical Requirements/ADA

Job requires ability to work in an office environment, primarily on a computer. Requires sitting, standing, walking, hearing, talking on the telephone, attending in-person meetings, typing, and working with paper/files, etc. Consistent timeliness and regular attendance. Vision requirements: Ability to see information in print and/or electronically. This role requires regular in-office presence, including to engage in in-person team interaction, meetings and collaboration, client support, mentoring, coaching, and/or feedback. However, this role can perform duties effectively using a combination of in-office and remote work.

Supervisory Responsibilities

None

Disclaimer

This job description is a summary of the primary duties and responsibilities of the job and position. It is not intended to be a comprehensive or all-inclusive listing of duties and responsibilities. Contents are subject to change at management's discretion.

Ross is an equal employment opportunity employer. We consider individuals for employment or promotion according to their skills, abilities, and experience. We believe that it is an essential part of the Company's overall commitment to attract, hire and develop a strong, talented, and diverse workforce. Ross is committed to complying with all applicable laws prohibiting discrimination based on race, color, religious creed, age, national origin, ancestry, physical, mental or developmental disability, sex (which includes pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), veteran status, military status, marital or registered domestic partnership status, medical condition (including cancer or genetic characteristics), genetic information, gender, gender identity, gender expression, sexual orientation, as well as any other category protected by federal, state or local laws.