Senior Manager, Lifecycle Marketing & Customer Advocacy

Who is Sage?

Sage helps small to medium-sized businesses to succeed with AI-powered Accounting, Finance and ERP software. Knowing that over 6M of our global customers depend on our solutions, motivates us to keep innovating so they keep growing. Sage Copilot is a prime example.

Key Responsibilities

• Team Leadership
• Lead, coach, and develop the customer advocacy team across reviews, references, referrals, customer stories, advocacy events, and executive engagement programs.
• Set priorities, operating rhythms, and performance expectations that drive measurable business outcomes.
• Serve as Sage’s advocacy subject matter expert helping shape customer journey strategy and customer-led growth.
• Advocacy Strategy & Program Leadership
• Own the strategy, optimization, and performance of Sage’s customer advocacy portfolio, increasing customer participation, business impact, operational efficiency, and alignment to company growth goals.
• Position advocacy as a measurable growth lever supporting pipeline generation, customer proof, retention, and expansion opportunities.
• Partner with Marketing, Sales, Customer Success, and Product to connect advocacy to broader customer journey and go-to-market priorities.
• Customer References
• Oversee the customer reference program, supporting strategic sales opportunities, revenue growth, priority industries, products, strategic accounts, and key business initiatives.
• Improve reference program processes, governance, reporting, scalability, and customer experience.
• Reviews, Referrals & Customer-Led Acquisition
• Lead review and referral programs across key industry platforms and communities, improving review quality, participation, engagement, visibility, customer acquisition, and pipeline generation.
• Partner with Demand Generation, Brand, and Product Marketing to amplify customer voices across campaigns, content, and market-facing initiatives.
• Customer Stories & Customer Proof
• Set the strategy and priorities for customer success stories, executive testimonials, case studies, videos, and thought leadership content.
• Ensure customer proof points support awareness, demand generation, sales enablement, customer retention, executive communications, and broader business use.
• Establish governance that increases the reach, quality, utilization, and business value of customer stories.
• Customer Engagement & Advocacy Experiences
• Lead customer advocacy events, advisory boards, executive roundtables, customer councils, and recognition programs.
• Build engagement programs that strengthen relationships, elevate strategic customer voices, and create meaningful advocacy opportunities.
• Partner with Customer Success, Product, and Executive stakeholders to identify and engage influential customers tied to key business objectives.
• Insights & Performance
• Establish KPIs across advocacy programs, including advocate engagement, review volume, referral contribution, reference utilization, advocacy-sourced pipeline, advocacy-influenced revenue, and retention impact.
• Analyze performance and participation trends to identify opportunities for optimization, scale, and increased business impact.
• Deliver executive-level reporting and insights that demonstrate advocacy value and inform future investment decisions.

Benefits

• 100% paid premiums for health, dental, and vision coverage
• RRSP contribution match (100% up to 4%)
• 35 days paid time off (11 holidays, 16 vacation days, 3 personal days, 5 sick days)
• Work Away, an opportunity to work & play for 10 weeks in a country of your choice (from a Sage-approved list)
• 18 weeks of paid parental leave for birth, adoption, or surrogacy offered 1 year after your start date
• 5 days paid yearly to volunteer (through Sage Foundation)
• $5,250 tuition reimbursement per calendar year starting 6 months after your hire date
• Sage Wellness Rewards Program (annual fitness reimbursement)
• Library of on-demand career development options and ongoing training offerings