Senior Manager, Lifecycle Marketing

About Our Client:The organization operates within the technology sector, focusing on providing cloud storage and collaboration solutions. It addresses challenges related to customer engagement and product adoption across a broad, global user base. The company’s approach involves product-led growth combined with sales-assisted motions, aiming to enhance customer value through multi-product adoption and expansion. About the Opportunity:The SENIOR MANAGER, LIFECYCLE MARKETING is responsible for developing and leading the lifecycle marketing strategy that spans onboarding, engagement, retention, monetization, and expansion. This role directly influences business outcomes by managing a team and building programs that enhance customer adoption and deepen product relationships. The position requires collaboration across multiple functions to ensure cohesive customer communication and scalable growth. Responsibilities:Develop and own the lifecycle marketing strategy and roadmap.Lead and coach a team of lifecycle marketers with clear goals and accountability.Manage a portfolio of lifecycle programs that use customer data to drive adoption and revenue.Collaborate with cross-functional teams to align lifecycle communications with activation and monetization efforts.Implement experimentation and measurement frameworks to assess program impact.Build and maintain operating models for prioritization, planning, governance, and execution at scale. Requirements:Over 10 years of experience in lifecycle marketing, CRM, retention, growth marketing, or related fields, preferably in SaaS or product-led businesses.Proven people-management skills with experience leading high-performing teams.Experience setting and executing lifecycle strategies that improve adoption, retention, and revenue.Expertise in customer segmentation, triggers, personalization, experimentation, and marketing automation.Technical fluency in CRM systems, customer data management, campaign orchestration, and marketing operations.Strong business judgment and ability to collaborate across multiple departments to prioritize initiatives. Pay Range and Compensation Package:US Zone 2 $181,500—$245,500 USDUS Zone 3 $161,300—$218,300 USD Equal Opportunity Statement: Our client is an equal opportunity employer. They celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin. Note:RemoteHunter is a recruitment partner of this role. Please note that all employment decisions, including candidate assessment, interviews, hiring, compensation, and employment terms, are made exclusively by the hiring employer.