Senior Manager, International Offline Media Planning & Buying

What Will Be Your Responsibilities

• Develop integrated offline media strategies aligned with business objectives, audience insights, and market opportunities across international markets
• Build annual, quarterly, and campaign-specific media plans and lead budget allocation decisions across channels, markets, and campaign objectives
• Lead planning and buying across Linear TV, CTV, Print, OOH, DOOH, Radio, Audio, Transit, Airport Advertising, Billboards, Street Furniture, and Experiential/Sponsorship opportunities
• Manage negotiations with media owners, broadcasters, publishers, and vendors to secure favorable pricing, bonus inventory, value-add opportunities, and premium placements
• Oversee end-to-end campaign execution including setup, trafficking, launch, delivery monitoring, and issue resolution
• Maintain media calendars, budget trackers, and campaign documentation
• Analyze campaign performance against KPIs including Reach, Frequency, GRPs/TRPs, CPMs, Audience Delivery, Brand Lift, and Conversion Impact
• Develop post-campaign analyses and executive-ready reporting and insights presentations
• Partner with analytics teams to support attribution, incrementality, and Media Mix Modeling (MMM) initiatives
• Manage relationships with agencies, broadcasters, publishers, and media suppliers — including conducting RFPs and vendor assessments
• Partner with marketing, analytics, creative, and local market teams to identify audience opportunities and optimize media investments

Required Skills

• Proficiency with audience measurement and media research tools including Nielsen, Kantar, Comscore, BARB, GWI, YouGov, MRI Simmons, Geopath, and TGI
• Advanced proficiency in Microsoft Excel and PowerPoint
• Strong knowledge of media buying, negotiation, and vendor management
• Solid understanding of Linear TV, CTV, OOH, DOOH, Print, Radio, and traditional media channels
• Experience with programmatic guaranteed TV and advanced TV buying
• Strong analytical skills with the ability to interpret data and translate insights into actionable recommendations
• Excellent executive communication and presentation skills
• Cross-functional leadership and project management capabilities

Company Benefits & Perks

• Competitive salary, annual performance-based bonus and stock grant
• Retirement plan 401(k) with competitive company match
• Excellent health and wellness benefits, including medical, dental, and vision benefits
• Company paid medical healthcare premium
• Wellness screenings and assessments, health coaches and counseling services through an Employee Assistance Program (EAP)
• Daily company lunch allowance provided and a fully stocked kitchen with healthy options for breakfast and snacks
• Corporate events including team outings, dinners, volunteer activities and company sports teams
• Education reimbursement and learning opportunities