Senior Manager Integrated Marketing

About the role

The Manager, Integrated Marketing will serve as the primary marketing liaison between the Merchandising teams (including Home and Jewelry divisions) and the broader Marketing organization. This role translates category strategies, product priorities, and business objectives into customer-centric marketing plans that elevate the Jewelry and Home businesses, driving awareness, consideration, and sales as part of the full integrated JCPenney marketing strategy and goals.

Acting as the connective tissue between Merchandising and Marketing, this individual will partner closely with category leadership, creative, media, owned channel, social media, PR, store teams, digital, and agency teams to bring product stories, seasonal campaigns, promotional moments, and category initiatives to life across all customer touchpoints.

Responsibilities

• Category Marketing Strategy & Planning
  • Serve as the primary day-to-day marketing partner for the Merchandising teams (Home and Jewelry).
  • Develop integrated marketing strategies supporting category growth, seasonal priorities, product launches, and enterprise promotional events.
  • Translate merchandising objectives, product trends, and customer insights into actionable marketing plans aligned with brand strategy.
  • Partner with merchant leaders to identify key business-driving opportunities and align marketing support to revenue goals.
  • Represent category priorities during seasonal, quarterly, and annual marketing planning processes.
  • Balance category stories between product storytelling, brand messaging, and promotional support.
• Product Marketing & Storytelling
  • Lead the development of compelling product marketing narratives that bring product assortments to life for customers.
  • Partner with merchandising and creative teams to identify key product stories, trends, seasonal themes, and innovation opportunities.
  • Build marketing briefs articulating product benefits, customer insights, messaging priorities, and creative direction.
  • Guide content development highlighting quality, craftsmanship, design, value, and trend relevance across both categories.
  • Ensure consistency of messaging and storytelling across all customer-facing channels and assets (direct mail, co-op campaigns, in-store experiences, brand campaigns, etc.).
• Cross-Functional Leadership & Integration
  • Act as the central point of coordination between Merchandising and Marketing/Channel teams (Integrated Marketing, Owned Channels, Email, Site Merchandising, Media, Social Media & Influencer, Creative, Stores, Production).
  • Drive alignment across stakeholders to ensure marketing plans support key category objectives while maintaining JCPenney brand consistency.
  • Facilitate communication, decision-making, and prioritization among cross-functional teams.
  • Champion integrated thinking across paid, owned, earned, and in-store channels for a seamless customer experience.
  • Build strong relationships with internal partners and external agencies to drive collaboration and accountability.
• Campaign Development & Execution
  • Oversee end-to-end development and execution of category marketing initiatives.
  • Develop proposals for marketing plans with co-op funds for approvals and alignment.
  • Manage briefing, planning, and execution processes to ensure strategies are delivered on time and on brand.
  • Tailor category stories for relevant customer touchpoints while maintaining message consistency.
  • Support photo shoots, content creation, and production activities to ensure accurate representation of product stories.
  • Monitor project timelines and proactively identify risks, dependencies, and opportunities.
• Performance Measurement & Business Insights
  • Partner with customer insights and merchandising teams to evaluate campaign performance and category impact.
  • Leverage customer, sales, and campaign data to identify insights and optimize future marketing efforts.
  • Translate performance metrics into actionable recommendations for marketing and merchandising stakeholders.
  • Provide ongoing visibility into category marketing initiatives, outcomes, learnings, and competitive landscape.
• Team Leadership & Development
  • Provide day-to-day leadership, coaching, and mentorship to an Integrated Marketing Specialist.
  • Create opportunities for skill development through exposure to strategic planning, campaign development, and cross-functional collaboration.
  • Guide prioritization, workload management, and career development for the Specialist.
  • Foster a culture of collaboration, accountability, and continuous learning while providing regular feedback.
  • Serve as a role model for strong partnership, communication, and integrated marketing excellence.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 7+ years of experience in integrated marketing, brand strategy, or related field, preferably in retail or consumer goods.
• Proven track record of developing and executing cross-channel campaigns that drive results.
• Strong understanding of media planning, creative development, and retail marketing cycles.
• Exceptional project management and organizational skills; ability to manage multiple priorities in a fast-paced environment.
• Strong interpersonal and communication skills, with experience influencing and collaborating across diverse teams.
• Ability to drive decisions in large teams and demonstrate executive presence.
• Creative thinker with strong problem-solving abilities and attention to detail.
• Willingness to travel as needed for photo shoots or campaign activations.

Benefits

• Competitive benefits package including medical, dental, and vision coverage.
• Term life insurance.
• Paid vacation and holidays (8 paid holidays for eligible associates).
• 401(k) with Company match.
• Associate discount on all Catalyst Brands merchandise.
• Additional compensation for store hourly associates scheduled to work on designated holidays.

Pay

USD $97,200.00 – USD $162,000.00 per year.

About the company

JCPenney is the shopping destination for diverse, working American families. With inclusivity at its core, the Company’s product assortment meets customers’ everyday needs and helps them commemorate special occasions with style, quality, and value. JCPenney offers fashion, apparel, home, beauty, and jewelry from national and private brands, along with personal services including salon, portrait, and optical. The Company serves customers through jcp.com and more than 650 stores in the U.S. and Puerto Rico, supported by 50,000 associates worldwide. In 2024, JCPenney celebrates 122 years as an iconic American brand, continuing its legacy of connecting with customers through shopping and community engagement.