Integrated Marketing Senior Manager

About the Role

The Integrated Marketing Communications (IMC) team, part of Verizon Business Group (VBG), is seeking a Senior Manager to lead cross-segment integrated marketing strategies and programs. This role focuses on initiatives spanning Enterprise, Public Sector, and Business Markets, collaborating with various teams to support the Wireline Business. You will drive marketing strategy, execution, performance management, and go-to-market plans for product launches, campaign pivots, and promotions.

Responsibilities

• Lead planning, briefing, management, execution, creative optimization, and reporting for Wireline multi-channel campaigns.
• Collaborate with Product Marketing to define campaign objectives, align strategies, and create baseline briefs.
• Partner with the Media team to monitor campaign performance, track KPIs, and optimize media plans.
• Work with Creative teams to analyze performance data, execute real-time creative pivots, A/B testing, and message testing.
• Manage digital and Dotcom integration, ensuring seamless user journeys and cross-functional execution.
• Author and present strategic briefs, pilot presentations, and updates to leadership stakeholders.
• Synthesize media performance and ROI data to provide regular updates and strategic recommendations.
• Manage complex timelines and ensure deliverables stay on strategy and deadline.
• Support additional high-priority IMC initiatives and cross-functional projects as needed.
• Maintain a deep understanding of market dynamics, competitive threats, and emerging trends.

Requirements

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant experience in cross-functional roles across Digital/Dotcom, Field Sales/Marketing, Product Marketing, and/or Media teams.
• B2B Marketing experience.
• Experience creating and presenting executive-level decks, performance readouts, and strategic briefs to Sr. Director-level leadership and above.
• Ability to translate market insights and data into compelling stories and sales enablement tools.

Qualifications

• Master’s degree, preferably MBA (preferred).
• Marketing experience in Wireline marketing, targeting Enterprise customers and prospects (preferred).
• Experience working with Media and Creative teams to evaluate live campaign metrics and execute iterative creative pivots (preferred).
• Strong organizational skills and ability to manage multiple complex initiatives in a fast-paced environment (preferred).
• Experience using generative AI tools (e.g., ChatGPT, Gemini, Claude, Copilot) to streamline workflows and support decision-making (preferred).
• ABM/DBM/Content syndication experience (preferred).
• Agency or consultant experience (preferred).
• Proven digital/Dotcom marketing background with understanding of web journeys and lead conversion pathways (preferred).
• Strong project management skills with high attention to detail (preferred).
• Agile mindset and ability to adapt to high-visibility projects (preferred).
• Team player with strong cross-functional communication skills (preferred).

Benefits

• Health and wellness benefits: medical, dental, vision, short and long-term disability, life insurance, AD&D insurance, identity theft protection, pet insurance, and group home & auto insurance.
• Matched 401(k) savings plan.
• Up to 8 company-paid holidays and up to 6 personal days per year.
• Paid parental leave and adoption assistance.
• Tuition assistance and other incentives.
• Up to 15 days of vacation per year for full-time employees, increasing with service.

Pay

The annual salary range varies by location:

• General locations: $105,000.00 - $201,000.00.
• Illinois and New York: $115,500.00 - $201,000.00.

This is an incentive-based position with potential to earn more. Compensation for part-time roles is adjusted based on hours.

Schedule

This is a hybrid role with a defined work location, requiring a minimum of three days per week in the office, as set by the manager.