Integrated Marketing Senior Manager

About the Role

The Integrated Marketing Communications (IMC) team, part of Verizon Business Group (VBG), is seeking a Senior Manager to lead cross-segment integrated marketing strategies and programs. This role will focus on initiatives spanning Enterprise, Public Sector, and Business Markets, collaborating with various teams to support the Wireline Business. You will drive marketing strategy, execution, performance management, and go-to-market plans for product launches, campaign pivots, and promotions.

Responsibilities

• Lead planning, briefing, management, execution, creative optimization, and reporting on Wireline multi-channel campaigns.
• Collaborate with Product Marketing, Demand Gen, CRM, Media, Creative, and Digital/Dotcom teams to build integrated programs.
• Own internal communication of campaign progress, agency briefings, and GTM kickoffs.
• Manage digital and Dotcom integration, ensuring seamless user journeys and cross-functional execution.
• Author and present strategic briefs, pilot presentations, and deck updates to leadership.
• Analyze media performance and ROI, providing strategic recommendations to leadership.
• Maintain a deep understanding of market dynamics, competitive threats, and emerging trends.
• Support additional high-priority IMC initiatives and cross-functional projects as needed.

Requirements

• Bachelor’s degree or four or more years of work experience.
• Six or more years of relevant experience in marketing, including cross-functional collaboration with Digital/Dotcom, Field Sales/Marketing, Product Marketing, and/or Media teams.
• B2B Marketing experience.
• Experience creating and presenting executive-level decks and strategic briefs to senior leadership.
• Ability to translate market insights and data into compelling stories and sales enablement tools.

Qualifications

• Master’s degree, preferably MBA (preferred).
• Marketing experience in Wireline marketing, targeting Enterprise customers (preferred).
• Experience working with Media and Creative teams to evaluate live campaign metrics and execute creative pivots (preferred).
• Strong organizational skills and ability to manage multiple complex initiatives in a fast-paced environment (preferred).
• Experience with generative AI tools (e.g., ChatGPT, Gemini, Claude, Copilot) to streamline workflows (preferred).
• ABM/DBM/Content syndication experience (preferred).
• Agency or consultant experience (preferred).
• Proven digital/Dotcom marketing background with understanding of web journeys and lead conversion pathways (preferred).
• Strong project management skills with attention to detail and process optimization (preferred).
• Agile mindset and ability to adapt to high-visibility projects (preferred).
• Team player with strong cross-functional communication skills (preferred).

Benefits

• Health and wellness benefits: medical, dental, vision, short and long-term disability, life insurance, AD&D insurance, identity theft protection, pet insurance, and group home & auto insurance.
• Matched 401(k) savings plan.
• Up to 8 company paid holidays and up to 6 personal days per year.
• Paid parental leave and adoption assistance.
• Tuition assistance and other incentives.
• Up to 15 days of vacation per year for full-time employees, increasing with service.

Pay

The annual salary range for this role varies by location:

• General locations: $105,000.00 - $201,000.00.
• Illinois and New York locations: $115,500.00 - $201,000.00.

Compensation includes potential for premium pay (overtime, shift differential, etc.) and is incentive-based with opportunities to earn more. Part-time roles will have adjusted compensation based on hours.

Schedule

This is a hybrid role with a defined work location, requiring a minimum of three days per week in the office and the remainder working from home. Compliance with hybrid work policies is mandatory, with scheduled weekly hours of 40.