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Senior Manager, Integrated Campaigns & Performance Marketing / Gestionnaire principale, campagnes intégrées et performance marketing

Vention · Detroit, MI · 3 days ago
Full-time

About the role

Vention is headquartered in Montreal, Detroit, and Munich. We help manufacturers automate their operations quickly with the only AI-powered platform designed for the factory floor. Our technology powers over 25,000 machines across 4,000 factories worldwide and we collaborate with a significant portion of Fortune 500 manufacturers, from space rockets to electric cars to robotics.

Responsibilities

  • Own the end-to-end campaign planning process across product launches, demand generation initiatives, ABM programs, content syndication, paid campaigns, and strategic growth initiatives.

  • Build and maintain quarterly campaign roadmaps aligned with company growth objectives and revenue targets.

  • Ensure campaigns are launched on time, within budget, and according to agreed-upon priorities.

  • Drive cross-functional alignment between Growth, Product Marketing, Sales, Brand, Content, and RevOps teams.

  • Establish campaign governance, planning processes, and operational best practices.

  • Develop integrated go-to-market plans that align product positioning, audience targeting, channel activation, and sales enablement efforts.

  • Ensure campaign execution remains consistent across all channels and regions.

Performance Marketing & Demand Generation

  • Own the strategic planning of paid media programs across search, social, display, retargeting, content syndication, and emerging channels in partnership with the Campaign Manager.

  • Collaborate with the Director of Growth and cross-functional marketing leaders to develop quarterly and annual demand generation strategies aligned with pipeline and revenue objectives.

  • Oversee media budget allocation and investment decisions to maximize pipeline generation, customer acquisition, and return on marketing investment.

  • Ensure campaign strategies are grounded in performance data, audience insights, and business priorities.

  • Lead ongoing optimization efforts across channels, conversion paths, and landing page performance.

  • Collaborate with Marketing Operations and Analytics teams to improve attribution, reporting, increase conversion, lead scoring, and campaign measurement frameworks.

  • Drive experimentation and testing programs to uncover new acquisition opportunities and improve marketing efficiency.

  • Develop recommendations for channel mix, budget allocation, and growth investments based on performance trends and business objectives.

Team Leadership

  • Lead and mentor the Campaign Managers.

  • Establish clear objectives, performance expectations, and development plans for direct reports.

  • Foster a culture of accountability, operational excellence, experimentation, and continuous improvement.

  • Support resource planning and workload management across the campaign team.

  • Ensure the team maintains a strong balance between campaign execution, innovation, and performance outcomes.

  • Support hiring, onboarding, and future scaling of the campaign and demand generation function.

Cross-Functional Program Management

  • Act as the central coordinator for major go-to-market initiatives.

  • Identify dependencies, risks, and bottlenecks and proactively drive resolutions.

  • Ensure campaign deliverables, messaging, assets, and channel activations remain aligned throughout execution.

  • Maintain visibility into campaign priorities, timelines, and business impact across the organization.

Measurement & Optimization

  • Partner with Marketing Operations and Analytics teams to establish campaign Key Performance Indicators (KPIs) and reporting frameworks.

  • Own campaign and channel performance reviews, including pipeline contribution, conversion rates, CPA, ROI, and revenue influence.

  • Present performance insights, recommendations, and growth opportunities to senior leadership.

  • Lead quarterly business reviews focused on campaign effectiveness, investment efficiency, and future growth opportunities.

  • Lead campaign retrospectives and document learnings and best practices.

Process & Operational Excellence

  • Develop scalable workflows and operating models that improve campaign delivery speed and quality.

  • Optimize project management processes, campaign calendars, and cross-functional collaboration mechanisms.

  • Drive consistency in campaign documentation, reporting, and communication.

  • Improve campaign intake, prioritization, approval, and launch processes.

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