Senior Manager, Integrated Campaigns (9 month FTC)

About ThoughtSpot

The world’s most innovative companies turn to ThoughtSpot’s AI-Powered Analytics to put data in the hands of everyone, from the C-suite to the frontline. With simple, natural language search and AI, anyone can ask questions, discover insights, and act with confidence. At ThoughtSpot, we’re a curious, data-driven team on a mission to make the world more fact-driven—building products that make answering complex data questions as natural as having a conversation.

About the Role

As the Senior Integrated Campaign Manager, you will play a pivotal role in driving the strategy, development, and execution of integrated, global marketing campaigns. Targeted at Data & Business leaders and practitioners, your work will drive market awareness, accelerate new logo acquisition, and foster growth within our existing customer base. A core focus of this role will be taking full strategic ownership of ThoughtSpot’s Global Webinar & Digital Event Program. Webinars are a flagship channel for us—you will transform our digital event strategy into a high-converting engine for thought leadership, pipeline generation, and customer engagement. This is a highly cross-functional role requiring close collaboration with Product Marketing, Demand Generation, Content, Field Marketing, Web, and Sales to build cohesive, high-impact campaign journeys.

Responsibilities

• Flagship Webinar Program Ownership
  • End-to-End Strategy & Production: Lead the overall strategy, production, promotion, and execution of our global webinar and digital event pipeline—from initial concept and speaker onboarding through to post-event follow-up.
  • Demand Generation & Registrations: Drive high registrant conversion rates through targeted promotion.
  • Email Marketing Optimization: Craft and refine high-converting email strategy and cadence for pre- and post-webinar engagement.
  • Cross-Channel Activation: Partner closely with the social media team to maximize event reach and organic/paid promotion.
  • Always-On On-Demand Strategy: Build and scale a sustainable, always-on content engine for past webinars to continually generate pipeline long after the live broadcast ends.
  • Format Innovation: Experiment with diverse event formats (e.g., live product demos, executive roundtables, practitioner workshops, interactive panel discussions) to drive high engagement across all stages of the buyer journey.
  • Content Repurposing & Activation: Partner with content and social teams to maximize the ROI of every webinar by repurposing live sessions into snackable videos, blog posts, and multi-channel campaign assets.
• Integrated Campaign Strategy & Execution
  • Global Campaign Delivery: Drive multi-channel global campaigns targeting Data and Business leaders to build brand authority and generate qualified demand.
  • Field Enablement & Campaign Packaging: Partner closely with Field Marketing teams by packaging integrated campaign frameworks, toolkits, and messaging designed to fuel local execution, Account-Based Marketing (ABM) programs, and vertical-specific initiatives.
  • Content Creation & Campaign Toolkits: Develop reusable core campaign assets, high-converting email copy, landing page messaging, and content kits that empower field, digital, and regional teams to easily roll out global campaigns at scale.
• Optimization & Performance Analytics
  • Performance Reporting: Define critical success metrics, partnering with Marketing Operations to track, report, and forecast campaign effectiveness, funnel metrics, and overall ROI.
  • Data-Driven Optimization: Continually analyze campaign and webinar performance (e.g., registrant-to-attendee conversion, pipeline influence) to refine future strategies.
  • Experimentation: Continuously test new channels, digital tools, copy, and promotional strategies to innovate and scale our integrated marketing reach.

Requirements

• 4–6 years of experience in integrated marketing, campaign management, or demand generation within high-growth B2B SaaS or data tech environments.
• Proven track record running webinar or digital event programs that consistently generate engaged audiences, high conversion rates, and measurable sales pipeline.
• "CMO of your campaign" mindset: A strategic, analytical, and proactive leader who excels at planning, risk mitigation, and driving alignment across matrixed teams.
• Strong content & messaging skills: A passion for copywriting, content creation, and translating complex business goals into compelling campaign stories.
• Analytical proficiency: Skilled at measuring multi-channel campaign metrics, analyzing conversion funnels, and managing budgets effectively.

AI Mindset & Skills

At ThoughtSpot, we believe AI is a necessary and essential part of how we work. Every role, across every team, is expected to be fluent and comfortable with using AI to do their best work. All Spotters are expected to demonstrate AI literacy and workflow integration, including the ability to:

• Comfortably and confidently integrate artificial intelligence into daily workflow to increase productivity and quality.
• Leverage AI tools (industry-leading LLMs) to increase productivity, automate routine tasks, and improve work quality.
• Use AI for research, content creation, and document summarization while maintaining ownership of judgment and final decisions.
• Write effective prompts to get the most accurate and creative results from AI tools.
• Exemplify key traits: curiosity in exploring new AI tools, adaptability to quickly learn and implement new AI technologies, and critical thinking to know when AI should be used versus when human judgment is necessary.

Training and resources are provided so every Spotter can confidently create with AI.

Schedule

Spotters are expected in-office 3 days per week to experience the energy of their local office. This approach balances the benefits of in-person collaboration and peer learning with the flexibility needed by individuals and teams.

Pay

The pay range for this role is 138,600 - 198,000 USD per year.

What Makes ThoughtSpot a Great Place to Work

ThoughtSpot is the Agentic Analytics Platform that empowers every enterprise to transform insights into action, on a mission to make the world more fact-driven. We hire people with unique identities, backgrounds, and perspectives—this balance-for-the-better philosophy is key to our success. When paired with our culture of Trust, Customer Obsession, Innovation, and Intensity, ThoughtSpot cultivates a respectful culture that pushes norms to create world-class products.