Senior Manager, Influencer & Affiliate Marketing - HCo
What Will You Be Doing?
Aid in the seasonal brand planning process as a subject matter expert in creator marketing, including influencer, affiliate, and advocacy. Oversee influencer and creator campaigns from strategy development to execution and performance analysis, both internally and with external agencies. Manage the brand's creator advocacy program and its future growth. Oversee creator and content affiliate programs for Hollister, understanding how to leverage affiliate ecosystems to drive business results. Represent the brand on photoshoots and at events where applicable. Monitor and analyze market trends and competitor activities to identify opportunities for continued growth and evolution of brand advocacy strategies and tactics. Ensure alignment for engagement and posting strategies across social channels. Collaborate cross-functionally with other marketing partners, merchandising, design, etc. to ensure cohesive brand messaging and integrate creator marketing deliverables and assets into other brand channels and properties. Work closely with the media team to maximize efforts around talent and usage in paid channels. Regularly communicate on the impact of all efforts related to influencers and creator advocacy programs. Manage a team of 4 associates with high-level oversight, drive, and transparency. Track and manage budgets. Compile data for seasonal hindsight presentations. Build and maintain relationships with cross-functional partners. Work regularly with external agencies to build and drive industry-leading programs.
What Do You Need To Bring?
- Bachelor’s Degree or related experience
- 8+ years of marketing experience with a brand or agency, emphasizing influencer/creator marketing and affiliate marketing
- Highly motivated and collaborative with a willingness to learn
- Understanding of Gen Z and the global high school teen
- Experience building and motivating a team
- Outstanding communication and presentation skills
- Detail oriented and organized
- Strategic, analytic, and structured thinking ability