Senior Manager, Influencer & Affiliate Marketing

Influencer Marketing

• Develop and execute a full-funnel influencer strategy across organic, affiliate, and paid channels – from always-on programming to key product launches and seasonal campaigns
• Oversee creator sourcing, briefing, contracting, negotiating, content feedback, and usage rights at scale
• Develop clear, on-brand creative briefs in partnership with Social and Creative teams that set creators up to produce content that feels authentic and performs
• Build and nurture long-term creator and ambassador partnerships that drive sustained brand advocacy and community growth
• Collaborate cross-functionally with Brand, Paid Media, Creative, and Legal to integrate influencer content into broader marketing initiatives
• Stay ahead of platform trends, creator economy shifts, and competitive activity – and bring smart, disruptive ideas to the table

Affiliate Marketing

• Build and scale a long-term, high-performing affiliate program with a focus on conversion and revenue
• Recruit and activate a strong affiliate portfolio, manage commissions, tracking, and partner communications
• Create competitive commission structures and promotional offers to motivate and retain top-performing partners
• Collaborate with influencers to produce UGC that fuels paid media, email, and web – ensuring creator content works hard across the full funnel
• Manage and optimize affiliate platforms (e.g., Superfiliate) to track performance and payouts accurately

Performance & Operations

• Define KPIs across both channels – including ROAS, GMV, conversion rate, EMV, and engagement – and translate performance data into clear recommendations and optimizations
• Develop frameworks, playbooks, and operational systems to standardize execution across influencer and affiliate programs
• Manage and allocate budgets across initiatives, balancing brand-building and performance goals
• Lead campaign reporting and present learnings and recommendations to cross-functional stakeholders