Senior Manager, Influencer & Affiliate Marketing

About the role

Full-time, hybrid on-site role in Columbus, Ohio with remote flexibility on Mondays and Fridays. Open to both in-house and agency backgrounds; relocation to Columbus is considered. Ideal candidates have experience in retail, fashion, or beauty.

Responsibilities

• Oversee influencer & creator campaigns from strategy to execution and performance analysis, including internal management and external agency support.
• Assist in the seasonal brand planning process as a subject matter expert in creator marketing, including influencer, affiliate, and advocacy.
• Strategically manage the brand creator program and drive future growth.
• Oversee creator & content affiliate programs, leveraging affiliate ecosystems to drive business results.
• Represent the brand at photoshoots and events where applicable.
• Monitor and analyze market trends and competitor activities to identify growth opportunities for brand advocacy strategies.
• Identify whitespace at the intersection of brand culture and creators to build distinct and innovative marketing strategies.
• Coordinate social channels to ensure alignment for engagement and posting strategies.
• Collaborate cross-functionally with marketing partners, merchandising, design, and other teams to ensure cohesive brand messaging and integration of creator marketing deliverables.
• Work closely with the media team to maximize talent and usage efforts through paid channels.
• Regularly communicate the impact of influencer and creator advocacy programs.
• Manage a team of 2 associates with high-level oversight, drive, and transparency.
• Track and manage budgets.
• Compile data for seasonal hindsight presentations.
• Build and maintain relationships with cross-functional partners.
• Work with external agencies to build and drive industry-leading programs.
• Partner with the Customer Insights team to shape research (brand health, target consumer) and integrate key insights into campaigns.

Requirements

• 8+ years of marketing experience with a brand or agency, with an emphasis on influencer/creator marketing and affiliate marketing.
• Ideally, previous experience in Fashion, Beauty, or Retail industries.
• Knowledge of TikTok Shop.
• Understanding of Gen Z and the global high school teen demographic.
• Experience building and motivating a team.
• Outstanding communication and presentation skills.
• Detail-oriented and organized.
• Strategic, analytic, and structured thinking ability.
• Must be currently authorized to work in the United States without employer sponsorship for a non-immigrant visa.
• Must be physically located in and perform the work in the United States.