Senior Manager, Go-to-Market Marketing - Consumer Services

Responsibilities

• Define the Consumer Services GTM marketing strategy: Establish the long-term market vision, priority audiences, growth opportunities, value propositions and marketing priorities across EPAM Consumer Services businesses
• Translate market and client insight into action: Maintain a deep understanding of Consumer Services market dynamics, buyer priorities, competitive activity, technology trends and emerging opportunities to inform EPAM's positioning and GTM investments
• Develop differentiated industry positioning and messaging: Connect EPAM's technology, engineering, consulting and transformation capabilities to the business challenges and opportunities facing executive buyers across all industry segments
• Partner with Consumer Services business and sales leadership on annual and ongoing business planning: Align marketing priorities, objectives, investments and scorecards with business growth goals and strategic account priorities
• Drive pipeline and sales acceleration: Identify priority market opportunities and orchestrate marketing programs designed to create demand, support strategic accounts, enable large-deal pursuits and expand relationships with existing clients
• Shape and activate the Consumer Services portfolio: Work with industry and capability leaders to identify the offerings, solutions and propositions with the greatest market potential and develop the GTM strategy required to take them to market
• Orchestrate integrated GTM programs: Collaborate across thought leadership, content, campaigns, ABM, digital, field marketing, events, analyst relations, executive engagement and sales enablement
• Build and activate ecosystem opportunities: Work closely with partner marketing to identify opportunities for joint positioning, thought leadership, campaigns and market activation
• Create industry thought leadership and market POVs: Establish EPAM's perspective on the forces reshaping Consumer Services and create opportunities for executive-level client conversations
• Create industry sales enablement and playbooks: Equip client teams with relevant market insight, buyer perspectives, messaging, proof points, client stories and propositions
• Represent EPAM externally with clients, analysts, alliance partners and at priority Consumer Services industry events, strengthening EPAM's market presence and creating opportunities for business development
• Build and activate ecosystem opportunities: Work closely with partner marketing to identify opportunities for joint positioning, thought leadership, campaigns and market activation
• Create industry thought leadership and market POVs: Establish EPAM's perspective on the forces reshaping Consumer Services and create opportunities for executive-level client conversations
• Create industry sales enablement and playbooks: Equip client teams with relevant market insight, buyer perspectives, messaging, proof points, client stories and propositions
• Represent EPAM externally with clients, analysts, alliance partners and at priority Consumer Services industry events, strengthening EPAM's market presence and creating opportunities for business development
• Serve as the connective tissue across the organization: Bring together Industry, Sales, Solutions, Marketing and Alliances around a common Consumer Services growth agenda

Requirements

• 10+ years of experience in B2B go-to-market marketing, industry marketing, product/solutions marketing or market development, ideally within technology services, consulting, systems integration or another complex B2B environment
• Significant experience within the Consumer Services sector, with strong knowledge including business models, market dynamics, technology priorities and transformation agendas
• Demonstrated ability to translate business strategy and market opportunity into actionable go-to-market marketing strategy
• Strong understanding of Consumer Services buyer personas and the priorities of C-suite and senior business and technology decision-makers
• Proven experience developing differentiated positioning, value propositions, messaging and industry narratives for complex technology and transformation services
• Demonstrated success creating marketing strategies and programs that contribute to pipeline creation, account growth and revenue influence
• Experience orchestrating integrated programs across multiple marketing disciplines, including content, thought leadership, demand generation, ABM, field marketing, events, digital and partner marketing
• Strong executive presence and the ability to serve as a trusted marketing advisor to senior business, sales and client leaders
• Experience working across complex, globally distributed and highly matrixed organizations and influencing teams without direct authority
• Strong understanding of technology ecosystems, including hyperscalers, ISVs and strategic alliance partners
• A strategic, outside-in mindset combined with the ability to translate strategy into execution
• Exceptional communication, storytelling, collaboration and program management skills