Senior Manager, Global Talent Marketing & Insights

Overview

The Talent Marketing team helps inform and educate prospective talent, partners, and our associates about life at Capital One, including our distinctive company culture, values, and commitments to changing banking—and the communities around us—for good.

Key Responsibilities

• Global Marketing Team Leadership:
  • Global Team Management: Lead, mentor, and develop a high-performing team of marketing strategists and researchers.
  • Stakeholder management: Build relationships across Talent Acquisition to understand their business needs, collaborate on solving business challenges, and report on progress against their goals.
  • Program Management: Lead various program activities, including annual and quarterly planning, campaign budgeting, resource planning, strategic prioritization, coordination of work, deck building, meeting cadences, status reporting, and meeting deadlines.
• Global Marketing Governance:
  • Global Guidelines: Establish and govern global guidelines, principles, and frameworks for talent marketing to maintain brand alignment worldwide.
  • Country Onboarding: Oversee the strategic onboarding of new countries into the global Talent Brand framework and act as a consultant for in-country talent marketing associates.
  • Localization & Consistency: Assist regional teams with the localization of our Talent Brand Employer Value Proposition (EVP) while conducting creative reviews to ensure global talent brand consistency.
  • Enablement & Asset Management: Develop, scale, and share Talent Marketing best practices, tools, templates, governance processes, and resource repositories worldwide.
• Marketing Strategy & Operational Excellence:
  • Go-to-Market Strategy: Translate business objectives, audience insights, and market trends into cohesive global and domestic go-to-market strategies.
  • Full-Funnel Execution: Leverage expertise across a variety of marketing channels and tactics to build data-backed integrated marketing strategies that drive brand associations, generate leads, nurture prospects, and deliver high-quality applicants.
  • Campaign Optimization: Partner with Marketing Analytics team and agency to ensure campaigns are continually optimized to deliver against business goals.
• Talent Insights & Research:
  • Brand Monitoring: Oversee quarterly global brand health surveys, candidate sentiment reports, and AEO reporting to inform Talent Marketing decisions.
  • Talent Intelligence: Use business insights to inform learning agendas and external research plans that influence marketing strategies and business direction.

Basic Qualifications

• Bachelor’s Degree or Military Experience.
• At least 7 years of experience in integrated marketing planning or strategy.
• At least 3 years of experience directly leading teams.

Preferred Qualifications

• 3+ years of experience leading geographically distributed or international teams.
• 3+ years of experience operating within a global function.
• 3+ years of experience leading brand strategy or within a brand governance function.
• 3+ years of experience managing large paid media campaign budgets across the marketing funnel.
• 2+ years of experience in account management.
• Experience translating performance data observations and trends into actionable marketing strategies at the campaign, channel, and tactic levels with the objective of increasing marketing ROI— for both paid and organic marketing.
• Demonstrated intellectual curiosity to explore second- and third-order causes for changes in campaign performance based on business and market dynamics or changes.