DirectJobHub
Jobs · Tennessee

Senior Manager, Global Performance Marketing

HireRight · Nashville, TN · 2 days ago
Full-time

Overview

We are looking for a Senior Manager, Performance Marketing to lead HireRight's global digital growth engine. This is a strategic leadership role responsible for defining and scaling our digital acquisition, conversion, performance measurement, and marketing technology strategy.

Responsibilities

  • Define Global Performance Marketing Strategy

  • Own the global performance marketing strategy across paid media, web, SEO, SEM, analytics, and marketing technology

  • Align digital investment and channel strategies to pipeline, revenue, and growth objectives

  • Identify opportunities to improve efficiency, scalability, and conversion across the customer journey

  • Establish performance goals, KPIs, and measurement frameworks across all digital channels

  • Own Digital Acquisition at Scale

  • Own global digital acquisition strategy across organic and paid search, paid social, display, retargeting, and emerging channels

  • Guide market expansion, budget allocation, and targeting approaches across and channel performance across regions to maximize pipeline contribution and ROI

  • Partner with Growth Marketing and Strategic Marketing to support regional demand generation and strategic program activation

  • Continuously evaluate new channels, technologies, and growth opportunities

  • Own Web as a Conversion Engine

  • Set the corporate website strategy as a growth and conversion platform, not just a brand asset

  • Lead web experience, user journey, and conversion optimization initiatives

  • Establish and prioritize website roadmap, information architecture, and digital experiences aligned to business objectives

  • Drive a structured testing and experimentation program to improve engagement and conversion

  • Own Marketing Analytics & Performance Reporting

  • Develop a performance measurement framework that connects marketing activity to pipeline, revenue, and business outcomes

  • Develop executive-level dashboards, reporting, and performance insights

  • Partner with Marketing and Revenue Operations to strengthen attribution, forecasting, and performance visibility

  • Translate data into actionable recommendations that inform investment and GTM decisions

  • Own Marketing Technology & Digital Operations

  • Oversee the marketing technology ecosystem and roadmap

  • Partner with Marketing Operations, Revenue Operations and IT to improve platform effectiveness, integrations, automation, and data quality

  • Evaluate new technologies that improve marketing efficiency, performance, and scalability

  • Ensure marketing systems support business objectives and future growth

  • Build and Lead a High-Performing Team

  • Lead and develop teams responsible for Web, SEO, and SEM

  • Set clear priorities, performance expectations, and accountability measures

  • Foster a culture of experimentation, continuous learning, and data-driven decision-making

  • Build capabilities that strengthen Marketing's contribution to business growth

Qualifications

  • 8–10+ years in performance marketing, digital marketing, or growth marketing leadership roles, with experience owning SEM and web strategy at scale

  • Proven track record of driving pipeline and revenue impact through digital channels

  • Experience managing paid media, web strategy, SEO, analytics, and marketing technology initiatives

  • Strong understanding of digital acquisition, conversion optimization, attribution, and marketing measurement

  • Experience operating in global, B2B environments with complex buyer journeys

  • Ability to translate performance data into clear strategic direction

Key Skills & Attributes

  • Strategic thinker – able to define digital growth strategies aligned to business outcomes

  • Commercially focused – obsessed with pipeline, revenue, efficiency, and ROI

  • Data fluent – uses insight to drive decisions and challenge assumptions

  • Technology minded – understands how systems, automation, and data enable growth

  • Ownership mentality – accountable for outcomes, not just delivery

  • Collaborative – builds strong partnerships across GTM teams

What Do We Offer

  • Medical

  • Dental

  • Vision

  • Paid Life/AD&D Insurance

  • Voluntary Life Insurance

  • Short- & Long-Term Disability

  • Flexible Spending Accounts

  • 401K

  • Generous Vacation and Sick Program

  • 10 Paid Holidays

  • Education Assistance Program

  • Business Casual Attire

  • Generous Referral Program

  • Employee Discounts and Rewards

Similar jobs