Senior Manager, Global Brand Management (Remote)

The Opportunity

Hyatt Hotels Corporation seeks an enthusiastic Senior Brand Manager to join our Hyatt Inclusive Collection Global Brand Team. In this role, you will collaborate closely with the broader Global Brand Management, PR, Creative, Resort Operations, Global Media, and external partners team, instrumental in continuing to make Hyatt a leading hospitality company.

About the role

You will be part of a team passionate about our purpose, committed to nurturing curiosity and new skills, and building connections across the organization with colleagues, customers, and guests.

Who We Are

At Hyatt, we believe in the power of belonging and creating a culture of care, where our colleagues become family. Since 1957, our colleagues and guests have been at the heart of our business and helped Hyatt become one of the best and fastest-growing hospitality brands in the world. Our transformative growth and the addition of new hotels, brands, and business lines can open the door for exciting career and growth opportunities for our colleagues.

Why Now?

This is an exciting time to be at Hyatt. We are growing rapidly and are looking for passionate changemakers to be a part of our journey. The hospitality industry is resilient and offers dynamic opportunities for upward mobility, and Hyatt is no exception.

How We Care For Our People

We care for our colleagues through exceptional corporate benefits, including: annual hotel stays, flexible schedules, work-life benefits, and more. We are proud to have earned a place on Fortune's 100 Best Companies to Work For® list since 2013.

What You Bring

As our ideal candidate, you understand the power and purpose of our culture of care, embody our core values of Empathy, Inclusion, Integrity, Experimentation, Respect, and Wellbeing, and enjoy working with others. You are results-driven and looking for a variety of opportunities to develop personally and professionally.

The Role

The Senior Brand Manager serves as the strategic execution lead for assigned HIC brands within the Inclusive Collection portfolio. Reporting to the Director, Global Brand Management, this role translates global brand strategy into actionable frameworks, roadmaps, and cross-functional initiatives that elevate guest satisfaction and drive brand profitability.

• Translate brand strategy for assigned HIC brands into actionable multi-year brand roadmaps tied to guest satisfaction and financial performance
• Develop annual brand priorities, KPIs, and performance frameworks aligned to enterprise objectives
• Direct brand refinement initiatives to evolve and differentiate brand positioning, identity, and guest touchpoints
• Identify opportunities to modernize brand expression to ensure cultural relevance and generational appeal
• Partner closely with Operations, Marketing, Design, Development, and Commercial teams to improve guest satisfaction scores, loyalty metrics, and profitability
• Synthesize guest feedback, brand health tracking, financial performance data, and operational insights to inform strategic adjustments
• Translate insights into structured action plans that strengthen brand consistency and revenue performance
• Support pilots and proof-of-concepts, evaluating results and scaling successful initiatives
• Operational Support:
• Participate in development and evolution of brand standards and toolkits in partnership with Operations to ensure clarity, usability, and measurable impact
• Help develop activation playbooks and scalable rollout strategies to drive on-property execution
• Ensure brand materials reflect both global consistency and market adaptability
• Support openings, conversions, and renovations with clear, actionable brand guidance
• Coach and develop junior brand team members, fostering analytical rigor and strategic thinking
• Governance & Brand Health:
• Monitor brand health and performance indicators including guest satisfaction, operational compliance, financial performance, and equity metrics
• Leverage data and analytics to diagnose performance gaps and recommend targeted interventions
• Identify execution risks and recommend mitigation strategies grounded in quantitative and qualitative insights
• Continuously assess opportunities to strengthen brand differentiation and long-term equity

Qualifications

• Bachelor’s degree required
• 8–12+ years of hospitality brand management and/or operations experience
• Demonstrated ability to translate brand strategy into structured, performance-driven execution plans
• Strong analytical fluency; experience interpreting guest, operational, and financial data to drive decision-making
• Proven track record of cross-functional leadership in a matrixed global organization
• Experience modernizing or repositioning established global brands to remain culturally relevant
• Proven track record of coaching and developing junior colleagues
• Fully bilingual (English and Spanish) required

Experience supporting global hotel openings preferred.