Senior Manager, Global Brand Activation, Activation Strategy & Digital, Prestige Care

Key Responsibilities

• Lead the development and rollout of global activation and content strategies across base business and innovation launches, ensuring alignment with Sebastian’s brand DNA
• Translate brand and innovation strategy into clear, scalable global frameworks that can be effectively deployed across markets.
• Define the role of campaigns, always-on content, and cultural moments across digital and physical touchpoints in partnership with cross-functional teams
• Develop activation principles and toolkits that balance global consistency with local flexibility
• Act as a global thought leader on the professional hairdresser and creative community to inform strategy development
• Leverage a strong understanding of hairstylists as creators, tastemakers, and brand advocates, alongside evolving consumer behaviors.
• Translate insight into content, messaging, and channel strategies that connect with both audiences.
• Lead the development of integrated global campaigns and production briefs across all priority initiatives (new launches and commercial innovation)
• Partner with Creative and agency partners on:
• Content ecosystems and deliverables
• Channel roles (social, CRM, digital, influencer, education)
• Key messages, storytelling, and proof points
• Define and implement a global digital content ecosystem across:
• Brand websites
• Pure play and e-tailer environments
• Establish clear content frameworks, formats, and standards to enable consistency across markets.
• Partner with digital and eCommerce teams to ensure content supports performance KPIs, conversion, and discoverability.
• Define and implement a global CRM activation approach, including messaging hierarchy, cadence, and role within the broader ecosystem
• Partner with digital and media teams to strengthen SEO strategy, ensuring aligns with search behavior and supports discoverability
• Partner cross-functionally with Brand Strategy & Innovation, Creative, Educations, and Activation COEs (Social Media, Talent/Influencers, Communities & Events)
• Deliver holistic activation direction to markets, not fragmented channel plans
• Influence local markets to adapt global strategies in ways that feel locally relevant while maintaining brand consistency.
• Drive adoption of global frameworks by through clear communication, usability, and ongoing support.
• Manage and develop one direct report, providing clear direction, coaching and feedback.
• Set high standards for strategic thinking, execution, and collaboration.
• Foster a culture of teamwork, accountability, and cross-functional partnership.
• Contribute to a positive, high-performing team environment
• Manage relationships with agency partners to ensure alignment on scope, timelines and deliverables
• Clear scopes of work, timelines, and deliverables
• Strong creative output aligned with Sebastian’s brand ambition
• Provide clear direction and feedback to support strong creative output aligned with Sebastian's brand equity
• Support efficient content development processes, balancing creative ambitiona with operational execution

  Qualifications

  • 8+ years of experience in global brand activation, integrated marketing, or digital content strategy, ideally within prestige, beauty, or professional haircare.
  • Strong understanding of:
  • Professional hairdresser ecosystem and trends
  • Content strategy across social, digital, eCommerce, CRM, and SEO
  • Proven experience working on global brands with local market adaptation.
  • Demonstrated ability to lead without authority, influencing senior stakeholders and cross-functional teams globally.
  • Experience leading agencies and managing complex, multi-market activations.
  • Comfortable operating in a fast-paced, matrixed global organization.
  • Passion for professional haircare and beauty, creativity, and understanding of professional and consumer needs
  • High attention to detail and ability to manage multiple priorities
  • Financial acumen (budget management, business cases, P+Ls)
  • Advanced presentation skills and story telling for senior level audiences
  • Must have prior project management experience and know how to anticipate and integrate workflows
  • Strong strategic thinking, ability to deduce conclusions from market research