Senior Manager – GEO Strategy & Operations, USBO

Key Responsibilities

• Translate enterprise GEO strategy into clear priorities for USBO brands, align stakeholders around the highest-value opportunities, and escalate cross-portfolio decisions to the Associate Director.
• Use GEO platform and partner outputs to identify opportunities and translate findings into actions across marketing, content, digital experiences, communications, and source authority.
• Orchestrate Marketing, Medical, Corporate Communications, Decision Sciences, Digital, Content, and Legal/Regulatory stakeholders to align decisions and drive actions to completion.
• Cook up GEO work across assigned platforms, agencies, and external partners; monitor quality and timeliness; and connect deliverables to business priorities and actions.
• Apply enterprise GEO processes, governance, standards, and measurement across the portfolio; share learnings with the Associate Director and RDBU and Global GEO lead; and recommend practical improvements.

Key Activities

• Coordinate GEO priorities and planned activity across USBO brands based on enterprise direction, brand needs, and available capacity.
• Work directly in assigned GEO platforms and agency-supported workflows to review findings, identify business implications, and initiate follow-up actions.
• Lead recurring cross-functional GEO reviews, align decisions and owners, document actions, and follow through on delivery and escalations.
• Partner with brand and functional teams to incorporate GEO recommendations into marketing plans, content, digital experiences, channel activity, and launch readiness.
• Partner with Decision Sciences to interpret GEO reporting, monitor performance, and identify opportunities for optimization across USBO brands.
• Manage routine platform and agency activity, including inputs, deliverables, timelines, quality, knowledge transfer, and escalation of scope or resource needs.

Basic Qualifications

• Doctorate degree and 2 years of Marketing, Digital Strategy, Commercial Operations, Decision Sciences, or related experience
• Master’s degree and 4 years of Marketing, Digital Strategy, Commercial Operations, Decision Sciences, or related experience
• Bachelor’s degree and 6 years of Marketing, Digital Strategy, Commercial Operations, Decision Sciences, or related experience
• Associate’s degree and 10 years of Marketing, Digital Strategy, Commercial Operations, Decision Sciences, or related experience
• High school diploma / GED and 12 years of Marketing, Digital Strategy, Commercial Operations, Decision Sciences, or related experience

Preferred Qualifications

• Experience leading U.S. pharmaceutical marketing, digital, omnichannel, content, commercial operations, or transformation initiatives.
• Working understanding of AI-powered search, GEO and SEO principles, content structure, and digital discoverability.
• Experience working directly in digital, search, or marketing technology platforms and translating findings into clear marketing and business actions.
• Strong cross-functional leadership and influencing skills across multiple brands and functions in a matrixed organization.
• Experience integrating new digital or marketing capabilities into U.S. brand planning, content development, and launch workflows.
• Experience managing agencies, technology vendors, or strategic partners, with strong communication and change-leadership skills.