Senior Manager, Franchise Operations - HLJ

Responsibilities

• Identify and develop business opportunities and plans, continuously analyzing them by developing Key Performance Indicators to achieve revenue goals.
• Assess local capabilities to ensure execution plans are properly supported.
• Leverage knowledge of local consumers and customers’ needs in key channels to create plans that increase volume, adjust package mix, and generate greater profitability for the Coca‑Cola system business.
• Analyze package‑level issues and develop activities focused on trade, sales force, and consumers, collaborating with Shopper behavior, RTM, RGM, Marketing, Technical, and Finance teams to produce robust plans.
• Translate shopper and channel insights, trends, and assessments into actionable channel strategies and plans.
• Identify success factors that drive growth in revenue per case, faster transaction growth than volume growth, and increased system/customer profitability and market per‑capita numbers.
• Unleash channel potential through improved execution and internal processes, supporting tool implementation to maximize speed and effectiveness of the company’s response to changing market conditions and enhance go‑to‑market.
• Lead and facilitate strategic and annual business‑planning processes across the system, ensuring plans reflect mid‑to‑long‑term growth strategies.
• Manage cross‑functional project teams as required.
• Support Operating Unit development by identifying opportunities and risks based on market analysis across channels and shopper/consumer segments, delivering volume, profit, and share targets for the entire portfolio, and recommending system investments.

Requirements & Qualifications

• Bachelor’s degree or higher in Marketing, Finance, Business, or a related field.
• 6+ years of leadership experience within a global consumer packaged goods industry.
• Experience with annual business planning, forecasting, customer and distributor management, or other related commercial functions.
• Proficiency in English and Mandarin.

Key Success Factors

• Partnering for Growth – System Economics: Engages the system, understanding economics and the value chain to drive profitable growth and value sharing.
• Business Planning: Articulates the business plan to maximize high‑value opportunities, thinking beyond conventional approaches and course‑correcting as needed.
• Revenue Growth Management: Works with the system to identify and build plans that capture market value, aligning prices with brand positioning while remaining affordable, relevant, and competitive.
• Influencing for Results: Leads integration across functions, comprehending TCCC’s direction, strategy, industry trends, and functional dynamics to connect internal networks and drive agendas with bottlers and external stakeholders.
• Communications: Communicates with clarity and precision, presenting complex information concisely and appropriately for each audience.
• Negotiation: Engages in discussions to reach agreements with stakeholders, reconciling differences and delivering outcomes aligned with strategic priorities.
• Execution for Competitive Edge – Channel Management: Manages an integrated channel plan, understanding both traditional and digital channel dynamics and matching them to brand opportunities to drive brand love (household penetration, incidence, frequency, per‑capita) and brand value (revenue, margin, price premium).
• Execution Excellence: Drives PicOS/e‑PicOS implementation for all POS and occasions, leveraging optimal segmentation, maximizing results through RED, delivering according to the calendar, and staying aware of the system’s positioning within the competitive landscape.
• Market Dynamics: Interprets market variables, data, and KPIs to generate insights that enhance decision‑making.
• Leadership Behavior:
  • Be the role model.
  • Set the agenda.
  • Help people be their best selves.