Senior Manager, Field Marketing & Events

About the role

The Senior Manager, Field Marketing & Events will lead the strategy, planning, execution, and measurement of North America’s field marketing and event portfolio. This role serves as the central orchestrator for customer events, executive engagement programs, strategic partner activations, conferences, sponsorships, roadshows, and industry experiences that support pipeline creation, opportunity acceleration, and executive relationship development. The ideal candidate brings a combination of strategic thinking, operational excellence, and hands-on event execution experience.

Responsibilities

• Event & Field Marketing Strategy
  • Develop and manage North America’s annual event and field marketing strategy aligned to business priorities and revenue objectives.
  • Partner with sales leadership, account teams, sector leaders, strategic alliances, and marketing stakeholders to identify target accounts, desired audiences, and event objectives.
  • Evaluate new event opportunities, sponsorships, and executive experiences based on strategic value, business impact, and expected ROI.
  • Manage event intake, prioritization, and planning processes.
• Event Planning & Execution
  • Lead the end-to-end execution of conferences, executive dinners, customer events, industry sponsorships, partner activations, roadshows, hospitality programs, executive briefings, and thought leadership experiences.
  • Own venue sourcing, contract negotiations, catering, travel, registration platforms, attendee communications, logistics, and onsite event management.
  • Serve as the primary point of contact for agencies, vendors, venues, production partners, and third-party event organizers.
  • Develop contingency plans and proactively mitigate event risks.
  • Ensure a consistent, professional, and high-touch attendee experience across all programs.
• Stakeholder Management
  • Act as the central coordinator across sales, account management, business development, partner teams, marketing, communications, and executive leadership.
  • Establish clear timelines, responsibilities, milestones, and communication cadences for all events.
  • Provide regular stakeholder updates and executive visibility into program status, risks, and business outcomes.
  • Collaborate closely with project management resources to maintain project plans and ensure accountability across workstreams.
• Strategic Partner & Executive Engagement Support
  • Support strategic alliance and partner marketing activities including Microsoft, Salesforce, Adobe, AWS, Genesys, Databricks, NiCE, and other key partners.
  • Coordinate partner-sponsored events, co-funded programs, executive experiences, and customer-facing engagements.
  • Work with internal stakeholders to create meaningful executive engagement opportunities that strengthen customer relationships and advance opportunities.
• Budget Management & Operations
  • Manage event budgets, forecasting, contracts, purchase orders, invoices, and reconciliation.
  • Ensure programs remain on budget while maximizing business impact.
  • Establish repeatable processes, templates, standards, and best practices to improve scalability and execution quality.
  • Maintain event calendars, resource planning, and portfolio-level visibility.
• Measurement & Reporting
  • Define success metrics for every event and field marketing initiative.
  • Track attendance, engagement, executive meetings, pipeline influence, opportunity creation, and overall business impact.
  • Deliver post-event readouts and executive summaries within established timelines.
  • Use insights and performance data to optimize future programs and investments.

Requirements

• 7–10+ years of experience in field marketing, event marketing, partner marketing, experiential marketing, or related B2B marketing roles.
• Proven experience managing executive-level events, conferences, sponsorships, and customer engagement programs.
• Strong project management, organizational, and stakeholder management skills.
• Experience managing multiple complex programs simultaneously.
• Strong budget management and vendor negotiation experience.
• Excellent communication, presentation, and executive engagement skills.
• Ability to travel and provide onsite event leadership.

Preferred Qualifications

• Experience supporting enterprise sales organizations and account-based marketing programs.
• Experience working with strategic technology partners and partner ecosystems.
• Familiarity with Salesforce, event technologies, and marketing automation tools.
• Experience managing agencies and external event vendors.

Success Measures

• Event portfolio delivered on time and on budget.
• Clear project plans and stakeholder alignment established for every program.
• Increased executive engagement and customer relationship development.
• Pipeline influence and opportunity acceleration tied to event investments.
• Positive attendee experiences and stakeholder satisfaction.
• Timely delivery of event reporting, insights, and recommendations.
• Improved operational efficiency, scalability, and execution consistency across the North America event portfolio.

Key Internal Partnerships

• Project Management Team
  • Project plans
  • Timeline management
  • Task tracking
  • Status reporting
  • Stakeholder follow-up
• Demand Generation
  • Invitations and registration campaigns
  • Email marketing
  • Nurture programs
  • Webinar promotion
  • Campaign reporting
• Strategic Alliances & Partner Marketing
  • Partner events and sponsorships
  • Joint business plans
  • MDF opportunities
  • Partner communications
  • Executive engagement programs

Benefits

• Medical, dental, and vision insurance
• Comprehensive employee assistance program
• 401(k) retirement plan
• Paid time off and holidays
• Paid learning days

Pay

The base salary range for this position is $86,400 – $97,200, plus incentives that align with individual and company performance. Actual salaries will vary based on work location, qualifications, skills, education, experience, and competencies.