Senior Manager, Field Events & Marketing

ServiceTitan is an all-in-one software platform that helps home services companies streamline and grow their business. Founded by the sons of tradesmen who discovered that both of their fathers' professions were vastly underserved by digital tools, ServiceTitan is a mission-driven company that takes pride in helping contractors become more successful.

About the role

The Sr. Manager, Field Events & Marketing will build and lead our net-new field event strategy. Reporting to the Director of Events, this role will design and execute a field events program that generates top-of-funnel pipeline while strengthening customer and late-stage-pipeline events. The ideal candidate combines deep field event expertise with strategic marketing instincts, leadership presence, and the ability to align sales stakeholders around a shared vision. This role requires sharp business judgment, polished executive presence, and the drive to build something new in a fast-moving organization. Ability to travel up to 25% annually. Remote candidates will be considered.

Responsibilities

• Build and own our field marketing strategy, defining event formats, target segments, and success metrics for a top-of-funnel program that attracts prospects not yet in our pipeline.
• Design the outreach strategy and event experience to get new prospects to attend, from invite messaging and channel mix to the on-site experience.
• Apply account-based marketing (ABM) principles to identify, prioritize, and engage target accounts, ensuring outreach reaches the right prospects.
• Build and run testing and optimization frameworks for outreach and event formats to improve show rates and pipeline conversion over time.
• Partner with and influence sales leadership across regions, aligning on target accounts and securing buy-in for the events strategy.
• Lead the full lifecycle of field events, from strategy and budget through onsite execution and post-event pipeline reporting.
• Design a repeatable playbook, including event formats, invite strategies, sales enablement kits, and follow-up cadences for regional teams.
• Manage and mentor event planners and coordinators, providing strategic direction while they own logistics.
• Measure and report on event performance against pipeline and revenue goals, using data to refine strategy and prove ROI.
• Collaborate cross-functionally with Demand Generation, Customer Marketing, Integrated Marketing, Creative, Sales, Business Development, and Marketing Operations.
• Engage in physical tasks typical of event roles, such as moving supplies and setting up activations.

Requirements

• Bachelor’s degree or higher in Marketing or a related field.
• 12+ years of total experience in marketing and events, with 5+ years of deep expertise in sales-driven field events.
• Proven track record of building a field marketing program from the ground up, ideally at a high-growth SaaS company.
• Experience designing outreach and event experiences that draw net-new prospects to attend.
• Strong fluency in account-based marketing (ABM) to target the right net-new prospects.
• Experience managing significant program budgets (e.g., $1M+ annually) with a track record of demonstrating clear ROI.
• Strong leadership and influence skills, with experience earning trust and driving alignment with sales leaders.
• Direct experience managing and mentoring a team of event planners or coordinators.
• Strategic thinking paired with hands-on execution, comfortable setting a multi-quarter vision and working onsite at events.
• Deep understanding of SaaS sales cycles and buyer personas relevant to our audience.
• Strong analytical rigor, with experience owning pipeline and ROI metrics using tools such as Salesforce and Tableau.
• Exceptional communication skills and a collaborative approach to working across marketing and sales teams.
• Comfortable operating in a fast-paced, high-growth environment.
• Willingness to travel up to 25% annually, with some work on weekends or after hours as needed.

Nice to have

• Experience with marketing automation or CRM tools such as Salesforce or Marketo.
• Experience launching net-new programs in a fast-paced environment.

Benefits

• Flexible time off with ample learning and development opportunities.
• Comprehensive onboarding program, leadership training, and career growth initiatives.
• Recognition and rewards through Bonusly, peer-nominated awards, and more.
• Company-paid medical, dental, and vision (with 100% employer-paid options and 90% coverage for dependents).
• FSA, HSA, and 401k match.
• Telehealth options, including memberships to One Medical.
• Parental leave and support, up to $20k in fertility services (IUI and IVF), surrogacy, and adoption reimbursement.
• On-demand maternity support through Maven Maternity and free breast milk shipping through Maven Milk.
• Pet insurance, legal advisory services, and financial planning tools.

Pay

For candidates in the United States, the salary ranges are:

• Zone 1: $147,600 USD - $221,400 USD (applicable for CA, CT, DC, MD, MA, NJ, NY, VA, and WA).
• Zone 2: $137,900 USD - $206,900 USD (applicable for all other US locations).

International compensation for candidates residing outside the United States will vary by location and will be discussed during the hiring process. Actual compensation within a range is determined by factors including relevant experience, skill set, qualifications, and performance. In addition to base salary, total compensation includes an annual bonus, equity, and a holistic suite of benefits.