Senior Manager, Experiential Marketing

The GoFundMe team is searching for an experienced events leader to own and evolve our experiential marketing function. Reporting to the Director of Community & Engagement, you will set the strategy and lead execution for Collaborative - our annual flagship conference - and a portfolio of 40+ field events that drive pipeline, deepen customer relationships, and advance GoFundMe's position in the nonprofit sector.

About the role

This is a senior role with real function ownership: an impactful pipeline influence target, a team of direct reports and contractors, and a cross-functional footprint spanning Sales, Customer Success, Product, and Marketing. The right candidate shapes how GoFundMe shows up in market - and builds the infrastructure to do it at scale.

Leadership

• Own the annual events strategy across Collaborative and the full field marketing calendar, aligned to pipeline, retention, and brand goals.

• Build and evolve the events function - including program architecture, vendor partnerships, and process infrastructure - to support scale and consistency.

• Manage the Experiential Marketing budget and ensure programs deliver measurable ROI.

• Represent Experiential Marketing in leadership planning cycles and cross-functional forums as a peer to other marketing leaders.

Collaborative

• Lead end-to-end planning and execution of Collaborative, GoFundMe's annual customer conference.

• Own the attendee experience strategy, including programming, customer and sales engagement tracks, and production quality.

• Partner with Sales and Customer Success to maximize pipeline influence and executive engagement before, during, and after the event.

• Drive toward the annual pipeline and attendance targets with clear milestones and accountability structures.

Field Events & Activations

• Oversee a portfolio of 40+ events, roundtables, meetups, and partner activations.

• Ensure field events are locally relevant, audience-specific, and tied to measurable pipeline and retention outcomes.

• Coordinate sponsored third-party event participation, including strategy, logistics, and sales activation.

Team Leadership

• Manage and develop a team of direct reports and contractors.

• Set clear priorities, provide ongoing coaching, and build a high-performing, accountable team culture.

• Model cross-functional collaboration and help the team navigate stakeholder complexity with confidence.

Measurement & Optimization

• Define KPIs for all event programs and report regularly on pipeline influence, attendee engagement, and ROI.

• Use post-event data and field insights to continuously improve event formats, content, and targeting strategy.

• Bring field intelligence to Marketing leadership to inform broader GTM priorities and messaging.

Cross-Functional Alignment

• Act as the primary events partner to Sales, Customer Success, and Product - translating business priorities into event strategy.

• Lead cross-functional project management to keep programs on track, on budget, and aligned to shared goals.

• Represent Experiential Marketing in leadership planning cycles and cross-functional forums.

You should have 8–12 years of experience in event marketing, experiential marketing, or field marketing, with 3–4 years managing a team. Proven track record leading large-scale B2B events - ideally 1,000+ attendees with multi-track programming, executive engagement, and sponsor management - with direct accountability for pipeline impact. Demonstrated ability to build or scale an events function, not just execute within one. Executive presence and comfort presenting strategy and results to senior leadership. Strong cross-functional instincts - experience aligning Sales, Customer Success, and Marketing around shared event goals at a peer level. Budget ownership experience and a rigorous approach to ROI tracking and reporting. Highly organized and calm under pressure, with the ability to manage competing priorities across a complex event calendar. Experience in B2B SaaS, nonprofit technology, or a mission-driven organization preferred. Proficiency with Salesforce, Swoogo, ClickUp, or similar event and project management tools. Willingness to travel up to 30% of the time.

A preferred Bachelor's degree in Marketing, Communications, or a related field. Experience building or scaling event programs in a high-growth company.