Senior Manager- Events and Channel Marketing

Role Summary

The Events & Channel Marketing Manager owns CBTS/OnX’s most important events end to end—serving as the single point of accountability, or “air traffic control,” for each event from planning through on-site execution and follow-up. Operating within our events center of excellence and in a matrixed marketing team, this role does not personally produce every workstream; instead, it orchestrates and integrates the specialist teams that do, while directly owning the workstreams that hold an event together: logistics, internal communications, project management, budget and timeline, and the interface with the business and its marketing lead. This is a hands-on, execution-focused role centered on ownership, coordination, and business impact across a wide range of events, including industry conferences, partner events, customer forums, and proprietary experiences. It treats every event as a leverage point to drive business outcomes, maximize the value of our investment, and create meaningful opportunities for the business at every turn.

Role Responsibilities

• Own assigned events end to end as the event project lead and single point of accountability, from planning through on-site execution and post-event follow-up
• Run “air traffic control” across every event—building and maintaining the master project plan, timeline, and budget, and keeping every workstream owner on task and on schedule
• Own all event logistics, vendor and agency coordination, and on-site execution
• Own internal communications for each event, keeping stakeholders aligned on plans, status, and readiness
• Interface with the business and the business’ marketing lead as the primary marketing point of contact for the event
• Build and own event landing pages and registration forms in HubSpot
• Develop client-facing executive email communications for events (rich text, not designed HTML)
• Deliver events in alignment with established event tiering standards and best practices, embodying the events center of excellence in every engagement
• Maintain consistent brand presence and high-quality execution across all events
• Bring a business mindset to every event—looking beyond logistics to identify and activate opportunities that maximize the value of our presence and investment
• Direct and integrate the specialist workstreams that bring each event to life in a matrixed marketing team—coordinating and holding owners accountable rather than producing the work directly, including:
• Social and editorial content, produced by the Communications team and activated pre-, during-, and post-event to amplify our presence
• Event sales enablement content, produced by the Sales Enablement team
• Back-end lead data flow, routing, and measurement integration, owned by Marketing Operations
• Development and brand/accuracy QA of event materials, owned by the Content team
• Latest positioning, messaging, and stories, provided by the Sales GTM and Customer Insights teams
• Alignment with campaign, partner, and regional marketing leads to ensure each event serves their business goals, not just the event itself
• Act as the part-time channel marketing connection point, with a deliberately scoped remit that extends the channel partner audience into existing direct-audience programs rather than building parallel channel activity, including:
• Acting as the dot-connector across the marketing team—scanning the direct-audience campaigns, content, and programs in flight and identifying what is relevant to extend to the channel partner audience
• Owning the channel partner distribution list in HubSpot and supporting development of the monthly channel newsletter
• Ensuring the channel partner audience is plugged into relevant global, regional, and partner-led campaigns already underway
• Partnering with the Sales Enablement team to extend relevant internal sales enablement content to external sales partners
• Partnership with the Senior Manager, Partner Marketing as a peer to align funding behind strategic channel marketing events (Partner Marketing owns all MDF; this role collaborates to direct appropriate funds toward channel events)
• Driving Tier 1 channel events (maximum six per year), leveraging the events center of excellence and standardized tooling rather than bespoke channel event operations
• Track and report on event execution metrics in line with team performance frameworks
• Support data capture, post-event reporting, and optimization efforts
• Contribute to a culture of continuous improvement by flagging process gaps and sharing learnings
• Collaborate closely with the Head of Events and fellow events team members to ensure aligned, coordinated delivery

What You’ll Bring

• 8-10 years experience executing and owning B2B events and field marketing programs
• Proven ability to run point on complex events in a matrixed organization—coordinating and holding accountable multiple specialist teams without owning them
• Business-oriented mindset with the ability to view events through the lens of pipeline, relationships, and revenue—not just logistics
• Familiarity with channel or partner marketing fundamentals, including MDF and partner enablement, and the judgment to support them with a light, leverage-first touch
• Strong operational mindset with exceptional attention to detail
• Able to manage multiple workstreams simultaneously in a fast-paced environment
• Familiarity with event management tools and platforms; quick to adopt and master new technology
• Strong cross-functional collaboration and communication skills
• Comfort operating within a deliberately bounded scope—prioritizing curation and reuse over net-new production
• Willingness to travel to support key events and on-the-ground execution