Senior Manager, Event Marketing
DAT Freight & Analytics · Denver, CO · 1 wk ago
HybridMarketingFull-time
About the role
DAT is looking for a Manager of Event Marketing to join our team working hybrid in Denver, Colorado or Seattle, Washington.
Responsibilities
- Plans and executes DAT's three proprietary events: Broker Executive Symposium, Carrier Summit, and Shipper Summit
- Plan, budget, and execute DAT's trade show presence across 12-15 industry events annually (MATS, TIA, Gartner Supply Chain, TAI, Revenova, McLeod, and others)
- Collaborates with segment leadership on event content, speaker lineups, audience composition, and format
- Negotiate venue contracts, manage vendor relationships, and oversee event budgets ranging from individual trade show booths to multi-day proprietary conferences
- Partner with segment marketing leaders to align event programming with business objectives for carrier, broker, shipper, and Outgo segments
- Coverage of event-related deliverables (collateral, promotional campaigns, PR coverage, lead capture) is executed on time
- Supervise the Sr Event Specialist and any additional direct reports on day-to-day execution
- Build and maintain post-event reporting including attendance, pipeline influence, customer sentiment, and ROI analysis
- Manage the annual event calendar, space selection, sponsorship inventory, and overall event budget
- Serve as an internal resource on event best practices, vendor relationships, and industry event trends in freight and logistics
- Have ability to travel up to 30% for events, site visits, and vendor meetings. Peak travel during spring and fall event seasons
Qualifications
- 4-6 years of experience in event marketing within a corporate marketing or agency environment, with demonstrated ownership of executive-facing customer events; large corporate event experience a plus
- Proven experience managing multi-day proprietary events for enterprise customers, not just trade show booths
- Strong strategic judgment: ability to assess customer and competitive dynamics and make decisions about event content and audience
- Exceptional project management skills with proven ability to manage competing priorities and hard deadlines across multiple simultaneous events independently, without requiring approval on every detail
- Negotiate contracts, book venues, and manage all logistics for events ranging from 30 to 1,000+ attendees
- Strong cross-functional collaboration skills with proven ability to coordinate across marketing, sales, product, and executive teams
- Experience in B2B technology, SaaS, or marketplace environments; freight/logistics industry experience a significant plus
- Effective communicator across customers, vendors, executive leadership, and internal stakeholders
- Proven ability to manage direct reports and agency partners
Skills
- Bachelor's degree required
Pay
$150,000.00 - $170,000.00 + target bonus for Colorado-based candidates
$160,000.00 - $190,000.00 + target bonus for Washington-based candidates
Schedule
Hybrid work environment