Senior Manager Engagement Program

Responsibilities

• Leads the development and evolution of multi-touch, multi-channel marketing strategies across email, digital, social, web, mobile, and direct channels to effectively move customers through the lifecycle.
• Ensures coordinated execution across marketing, sales, and technology platforms.
• Continuously refines strategies to improve engagement, conversion, and customer experience.
• Directs the execution of integrated marketing programs using CRM, marketing automation, and analytics platforms.
• Monitors performance metrics and optimizes campaigns to drive high-quality lead generation and improve conversion rates.
• Scales best-performing tactics across programs and business units.
• Partners with content, digital, social, events, branding, and product teams to develop compelling messaging, content, and customer experiences.
• Aligns stakeholders around shared goals and ensures consistent communication of marketing plans and outcomes.
• Facilitates collaboration to drive integrated execution across the organization.
• Oversees closed-loop analytics including conversion rates, pipeline creation, acceleration metrics, and win/loss analysis.
• Translates data into actionable insights to inform strategic decisions and continuous improvement.
• Establishes reporting frameworks to measure program effectiveness, performance marketing, and ROI.
• Manages marketing budgets and ensures efficient allocation of resources to maximize return on investment.
• Oversees marketing processes, tools, and governance practices to ensure operational effectiveness and compliance.
• Serves as the marketing subject matter expert for assigned business units.

Qualifications

• Bachelor’s degree in marketing, business administration, or a related field. Equivalent work experience or certification(s) may be considered in lieu of degree.
• Minimum 10 years of experience in integrated marketing, campaign management, and/or customer lifecycle strategy.
• Minimum 5 years of leadership experience.
• Proficient with Microsoft Office applications.
• Proven expertise working with CRM and marketing platforms such as Salesforce, Marketo, or Dynamics 365, along with digital marketing and personalization tools.
• Advanced knowledge and skill proficiency in brand & marketing understanding, business acumen, critical thinking, customer experience, experience design, marketing investment optimization, meeting facilitation & presentation, and product management.
• Intermediate knowledge and skill proficiency in decision making & judgement, people management, and program management.
• Demonstrated ability to operate as a strategic thinker with strong analytical skills, translating data into actionable marketing strategies.
• Strong project and time management capabilities with the ability to manage multiple priorities in a fast-paced environment.
• Exceptional communication, collaboration, and executive presentation skills, with the ability to influence stakeholders and navigate ambiguity effectively.
• Self-motivated, adaptable, and results-driven, with a focus on continuous improvement and delivering measurable business impact.