Senior Manager - Ecommerce Partnership Sales

About the Role

The Ecommerce department manages digital sales partnerships through web aggregators and digital brokers. This role involves developing and maintaining key relationships, implementing strategies to enhance partner engagement, and managing P&L to optimize spending. The department also builds strategic alliances with ecommerce firms to retail life insurance policies, incubates new digital business initiatives, and collaborates with various business teams to evaluate and develop new products. Additionally, the role oversees end-to-end management of key web aggregator relationships, devises strategies to increase share of shelf, and works closely with operations to establish processes for prospect funnel management and online policy issuance.

Responsibilities

• Development and end-to-end management of key web aggregator relationships.
• Devise and implement strategies to enhance share of shelf with strategic business partners.
• Partner relationship management, including business plan and engagement map.
• Identify and implement interventions on strategic levers to over-deliver business plans.
• Work closely with Operations to create and establish relevant processes for prospect funnel management, online policy issuance, and other aspects of customer management.
• Identify potential partners, develop suitable pitches, and launch with finalized business partners.
• Drive digital sales through alliances and partnerships, including digital business initiatives like Group/Worksite/Employee marketing.
• New product evaluation, design, deployment, and activation.
• Platform and process development and innovation.
• Manage legal and regulatory aspects of the Ecommerce business.

Requirements

• Graduate/Post Graduate in Management.
• Experience in BFSI, Telecom, and E-tail sectors.
• Proven track record of working with cross-functional teams.
• At least 10-12 years of experience in ecommerce, life insurance, and team handling.
• Age group: 35 to 45 years.

Skills

• Strategic Alliances & New Business Development
• Insurance Domain Knowledge
• Operations & Process Improvement
• Project Management
• Vendor Management
• Business Analytics and Market Intelligence
• Key Relationship Management (Internal/External)

About Axis Max Life Insurance

Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a joint venture between Max Financial Services Limited and Axis Bank Limited. The company offers comprehensive protection and long-term savings life insurance solutions through its multi-channel distribution, including agency and third-party distribution partners. It has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery, and trained human capital. As per the annual audited financials for FY2023-24, Axis Max Life Insurance has achieved a gross written premium of INR 29,529 Cr.