Senior Manager, Ecommerce

Key Responsibilities

• Own ecommerce revenue, conversion, AOV, and traffic KPIs
• Develop an ecommerce and merchandising strategy based on brand priorities, user behaviors, and sales trends to drive CVR, UPT, and AOV while maintaining brand image and company goals
• Create, manage, and consistently evolve an ecommerce roadmap to implement new ideas, changes, and improvements
• Test and optimize the site for all devices and user types
• Incorporate SEO strategies and execute SEO best practices across site
• Implement quarterly CRO sweeps

Cross functional partnership

• Partner closely with all teams (marketing, PD, planning) to ensure timeliness and accuracy of launches, promos and site updates
• Identify growth opportunities and stay updated on industry trends
• Stay abreast of competitive landscape and Shopify development to make improvements and further support the company and brand objectives
• Manage, guide and lead E-Commerce Coordinator

User Experience

• Lead day-to-day operations of website, including managing products on the back end of the site, merchandising, uploading imagery, homepage content changeouts, and performing website audits
• Launch products on the website, and work with Operations team to manage inventory, pricing, and product listings
• Work cross-functionally with teams to ensure the website will have compelling content, product descriptions, copy, and visuals for timely launches
• Work with developers and 3rd party vendors to manage and oversee e-comm roadmap and deliverables

Optimization and Reporting

• Maintain and monitor key performance indicators (KPls) to assess e-commerce performance and initiatives, and lead on improvements to them
• Report on and analyze day-to-day, WoW, MoM, and YoY performance metrics to oversee the growth and determine the ecommerce roadmap
• Conduct weekly and monthly reporting to be shared with the greater team