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Jobs · Business Development · Arkansas

Senior Manager, Digital Strategy - Shopper Funnel (Sam's Club)

Sam's Club · Bentonville, AR · 2 wk ago
On-siteBusiness Development$90k–$180k/yrFull-time

Position Summary

We are seeking a Senior Manager of Shopper Funnel Health to drive growth in the number of members shopping online and increase repeat engagement. This leader will own the end-to-end health of the digital shopping funnel—from visit to conversion to retention—and ensure a steady increase in active and returning eCommerce members.

What you'll do

  • Own the strategy to improve funnel conversion and repeat shopping behavior

  • Analyze funnel performance (traffic, conversion, frequency, retention) to identify gaps and opportunities

  • Partner with Marketing, Membership, Product, and Analytics teams to drive acquisition and engagement strategies

  • Develop initiatives to increase first-time online purchases and reduce friction in the shopping journey

  • Build programs to improve retention, repeat purchase frequency, and lifetime value

  • Define KPIs and build dashboards to monitor funnel health and member behavior

  • Lead cross-functional execution of initiatives and ensure alignment across stakeholders

  • Drive a culture of testing and continuous optimization across the funnel

Qualifications

  • 6–10+ years in eCommerce, growth, marketing, or product roles

  • Strong understanding of digital funnels, conversion optimization, and retention strategies

  • Proven ability to drive measurable growth in user acquisition and engagement

  • Strong analytical and problem-solving skills

  • Experience working cross-functionally in complex organizations

  • Excellent communication and stakeholder management skills

Preferred Qualifications

  • Experience in subscription or membership-based businesses

  • Familiarity with CRM, lifecycle marketing, or personalization tools

  • Experience with experimentation and performance marketing

Success Metrics

  • Growth in active online members

  • Increased first-time online conversion rate

  • Improved repeat purchase rate and frequency

  • Funnel conversion improvements across key stages

  • Member lifetime value growth

Pay & Benefits

  • The annual salary range for this position is $90,000.00 - $180,000.00

  • Additional compensation includes annual or quarterly performance bonuses

  • Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location)

Minimum Qualifications

  • Bachelor’s degree in Communications, Marketing, Business, or related field and 4 years’ experience in public relations, communications, or related field

  • OR 6 years’ experience in public relations, communications, or related area

Primary Location

  • 2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America

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