Senior Manager, Digital Marketer

About the role

As the Senior Manager, Digital Marketing, you will develop and execute digital marketing strategies that deliver business results by strengthening brand presence and driving engagement across digital platforms. You will report to the Director of Digital and Diagnostic Marketing for the Foundational Therapeutics Platform Business Unit. This role supports Takeda's mission by using advanced digital marketing methods to reach and engage target audiences, including health care professionals, patients, and consumers.

How you will contribute

• Develop and implement comprehensive digital marketing strategies across multiple channels
• Manage large projects and initiatives with limited oversight
• Analyze performance data using tools such as Google Analytics to provide actionable, strategic insights that guide decisions
• Partner with brand marketing teams to understand priorities and bring digital strategy and campaign planning expertise to shape brand strategy and digital execution
• Work closely with cross-functional partners to align on priorities, implementation plans, and operational support for existing and new initiatives
• Work within the Digital and Diagnostic Marketing Team to share ideas, align capabilities across franchises, and support one another

Skills and qualifications

• Bachelor’s degree required; advanced degree (e.g., MBA or related master’s) preferred
• 6+ years of progressive experience in marketing or customer engagement, with significant experience in digital and omnichannel marketing within biopharma, healthcare, or a closely related industry required
• Experience leading digital or engagement strategy in a matrixed organization and identifying opportunities for improvement
• Experience developing Search Engine Optimization strategies to improve digital marketing performance and guide best practices (Generative Engine Optimization experience a plus)
• Experience using web analytics tools such as Google Analytics to interpret data, generate insights, and support team decision-making
• Comfort adopting emerging technologies and openness to AI-enabled processes that support planning, analysis, and execution
• Experience applying User Experience principles to digital marketing
• Ability to work across teams, build alignment, and lead through influence
• Ability to connect technical details to business goals and inform marketing decisions
• Comfort operating in changing environments and shaping new operating models or ways of working

Preferred Qualifications

• Experience in rare disease, plasma derived therapies, or specialty markets
• Hands-on experience with customer experience mapping and omnichannel journey design
• Knowledge of data visualization and analytics tools (e.g., Tableau or similar)

More about us

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best-in-class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Takeda Compensation and Benefits Summary

• Base Salary Range: $137,000.00 - $215,270.00
• Short-term and long-term incentives
• Medical, dental, and vision insurance
• 401(k) plan and company match
• Short-term and long-term disability coverage
• Basic life insurance
• Tuition reimbursement program
• Paid volunteer time off
• Company holidays
• Well-being benefits
• Sick time and paid vacation

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.