Senior Manager, Customer Marketing (Vascular & Interventional)

Summary Of Duties

This position is responsible for leading the development and execution of comprehensive downstream marketing strategies, plans, and forecasts for a portfolio of medical devices. The Senior Marketing Manager provides strategic direction, drives growth initiatives, and serves as a key commercial partner across cross-functional teams, with a focus on embolization, biopsy, and drainage procedure devices.

Essential Functions Performed

• Leads the development and execution of integrated marketing strategies, plans, and long-range forecasts for assigned product portfolios.
• Directs advanced market research activities, including the collection, synthesis, and interpretation of industry trends, medical procedures, competitive dynamics, and customer insights.
• Identifies new markets, indications, and growth opportunities and translates insights into strategic business plans and commercialization recommendations.
• Owes portfolio-level product marketing responsibilities, including new product launches, customer and patient education, KOL development and management, and major marketing campaigns.
• PARTNERS WITH MARKETING COMMUNICATIONS AND BRAND TO DEFINE MESSAGE STRATEGY AND OVERSEE THE DEVELOPMENT OF HIGH-Impact PROMOTIONAL MATERIALS, CAMPAIGNS, AND EDUCATIONAL ASSETS ACROSS PRINT AND DIGITAL MEDIA.
• Provides leadership and mentorship to marketing team members; may directly manage employees by interviewing, hiring, assigning work, training, evaluating performance, and supporting professional development.
• ACTS AS A SUBJECT MATTER EXPERT TO SALES AND CROSS-FUNCTIONAL TEAMS; ADDRESSES COMPLEX PRODUCT, MARKET, AND COMPETITIVE QUESTIONS FROM INTERNAL STAKEHOLDERS.
• LEADS BUDGETING, FORECASTING, AND FINANCIAL PLANNING ACTIVITIES RELATED TO MARKETING PROGRAMS AND PORTFOLIO INITIATIVES.
• COLLABORATES CLOSER WITH SALES, PRODUCT MANAGEMENT, INTERNAL MARKETING, CLINICAL, MEDICAL AFFAIRS, AND REGULATORY TEAMS TO ENSURE ALIGNMENT BETWEEN CUSTOMER NEEDS, PRODUCT STRATEGY, AND COMMERCIAL EXECUTION.

Summary Of Minimum Qualifications

• Education and/or experience equivalent to a Bachelor’s Degree in Marketing, Business, or related field and eight or more years of progressively responsible marketing experience; medical device or healthcare experience strongly preferred.
• Demonstrated ability to develop and lead marketing strategy with measurable business impact.
• Advanced analytical, strategic thinking, and problem-solving skills.
• Proven ability to manage complex projects, influence cross-functional teams, and meet deadlines in a fast-paced environment.
• Strong leadership, interpersonal, and communication skills, with experience presenting to senior leadership.
• Advanced computer skills, including spreadsheets, word processing, databases, and other applicable software programs.
• Demonstrated expertise in preparing and delivering professional written and oral presentations, business cases, and market analyses.
• Extensive experience conducting and interpreting market research with a high degree of rigor, validity, and reliability.
• Worldwide/global marketing experience strongly preferred.

COMPETENCIES

• Marketing strategy development and execution
• Deep clinical curiosity and customer orientation
• New product launches and commercialization
• Market research, competitive intelligence, and growth opportunity identification
• Marketing and advertising agency management
• Leadership and cross-functional influence
• Financial planning and budgeting
• Strong project management and prioritization skills

Comments

• Infectious Control Risk Category II
• The risk category explains whether or not employees are likely to come into contact with blood or body fluids while performing their jobs.
• Risk category II states employment and procedures that may require exposure.
• As an eligible Merit employee, you can expect the following:
• Multiple Shifts and Hours to choose from: Days, Swing (Eve), and Nights
• Medical/Dental & Other Insurances (eligible the first of month after 30 days)
• Low Cost Onsite Medical Clinic
• Two (2) Onsite Cafeterias
• Employee Garden | Gardening Classes
• 3 Weeks' Vacation | 1 Week Sick-Time | Paid Holidays
• 401K | Health Savings Account
• To see more on our culture, go to www.merit.com/careers.
• Military Veterans are encouraged to Apply.
• Merit is a proud Utah Patriot Partner committed to hiring our Veterans.